Category Archives: Food Arts

Branding, Boars & Babies: The Big B with Pocket-Sized Digital Designer Ilysa Corns

TCR logoDesign mtg w schwartzBranding. One simple word, such infinite effects.

The Nike Swoosh come to mind?  How about Apple’s Apple, or the Crown of England?

Each of these images are internationally recognized, and have come to represent everything that the companies stand for.  As far as branding goes, that’s called nailing it.  

Swoosh.

There are poor examples, of course, but you won’t remember those.  And if you’ve got a team filled with as much passion as they do drive, as I’ve been lucky enough to witness in action, then brilliant branding will follow.

So, as Michael drafts the next chapter of The Genuine Hospitality book for you, The Cypress Room, so do we embark on our next branding challenge.  Tomorrow a seeming small but potently mighty portion of that will become yours, as it has become ours over the past several months, when our website landing page goes live.  During the calm before the Design Miami/ storm, I sat down with an integral part of the team to chat about how our design magic happens, something usually left behind the scenes but at times like these pulsing at such a frequency that we have no choice and no greater pleasure than letting it bubble to the surface for all to enjoy and contemplate. Ladies and gentleman, Ms. Ilysa Corns…  Continue reading

[VIDEO] We Wrap the Cafe with a Mambo & Designers Sound off on What Genuine Means to Them

Michael cooks the food he likes to eat and the emphasis is on knowing the source — where ingredients come from and who’s growing them. As he likes to say, “The secret to good food is… good food.”

So it’s no secret what being genuine means to Michael and his approach to the menus at our restaurants, but does it have the same meaning when applied to design? With the help of Design Miami/ we surveyed a handful of designers at the tent this weekend to find out. Here’s what they had to say, and a recap video of the week that was Cafe.

Asif Khan: “Creating for others the same things that you’d want to create for yourself.”

Eyal Burstein of Beta Tank: “I think it’s more about intention. If I intend to make something that is industrial or that talks about taxes or perception or scaffolding. These are some of the things that I look into and try to keep to that initial idea or intention. That’s kind of the thread that keeps going in my work”

Jamie Zigelbaum: “For us genuine design would be authentic work where we’re doing it for real reasons that are important to us and that we’re thinking through the entire cycle of the design project and each part of it is not just chosen for no reason, but that we think about each thing… What materials we’re going to be using, what those materials convey about the piece, how the piece is going to function later – what’s the life cycle of the piece going to be – and that type of authentic, perhaps genuine, approach is something very important to us, too.”

Marcelo Coelho: “There’s lots of different ways you can think about it, but one way that I think is really interesting is from the perspective of information. Something is genuine when we really know what it is, really understand where it comes from. To understand what the little parts are and how they come together, where are they going to afterwards. It’s not even so much what the particular kind of origin is, but it’s more about you being aware of that, and that creates some kind of important connection for you.”

Art Basel Week Home Stretch: Today Design Miami/ Pictures, Tomorrow Genuine Conversations & Monday, a New Leaf!

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Chef Molly Brandt in the Design Miami/ Cafe back of house crossing the T’s and dotting the I’s.

Welcome to the home stretch ladies and gentlemen of, or currently residing in, Miami. Art Basel is reaching its crescendo, and it’s been one for the record books. Day four of our little Michael’s Genuine Food & Drink Cafe experiment came and went yesterday. 120 Grilled Chicken Panini were crisped at 450 degress on the trusty Breville press line, Hedy’s chocolate chunk cookies spilled out of jars and into happy customer mouths, Schwartz poured PJ, water and happiness, Ellie worked the iPad Shopkeep with Cassidy from HQ reservations and Nathaniel tag teaming under Eric Larkee’s watchful, troubleshooting liketysplit supervision, Pharrell gave a talk and a shout, and we documented it all for you here. HQ is rocking and so is Harry’s back at Design District central. All is good in the hood. Hope you are enjoying the fun as much as we are. Take it all in whenever you can this weekend. Make the effort. See a show, even if just one. Or, sparkle plenty. The creativity is brimming, and it’ll all be gone in a flash. As for our world, you’ll find more snapshots of today as well as menu changes per usual on our Twitter/Instagram feed @MGFD_MIA. Tomorrow, we speak with some of the talent at Design Miami/about what being genuine means to their work, and Monday, we continue that theme, this time with our own digital designer Ilysa Corns, as The Cypress Room‘s landing page goes live online. Ciao for now!