
Branding. One simple word, such infinite effects.
The Nike Swoosh come to mind? How about Apple’s Apple, or the Crown of England?
Each of these images are internationally recognized, and have come to represent everything that the companies stand for. As far as branding goes, that’s called nailing it.
Swoosh.
There are poor examples, of course, but you won’t remember those. And if you’ve got a team filled with as much passion as they do drive, as I’ve been lucky enough to witness in action, then brilliant branding will follow.
So, as Michael drafts the next chapter of The Genuine Hospitality book for you, The Cypress Room, so do we embark on our next branding challenge. Tomorrow a seeming small but potently mighty portion of that will become yours, as it has become ours over the past several months, when our website landing page goes live. During the calm before the Design Miami/ storm, I sat down with an integral part of the team to chat about how our design magic happens, something usually left behind the scenes but at times like these pulsing at such a frequency that we have no choice and no greater pleasure than letting it bubble to the surface for all to enjoy and contemplate. Ladies and gentleman, Ms. Ilysa Corns… Continue reading






