The White House Mentions Wholesome Wave Foundation in Task Force on Childhood Obesity Report to the President

Last night we received word from Cristina Sandolo, our regional contact at Wholesome Wave Foundation and director of its nourishing neighborhoods initiative, that the organization’s Double Value Coupon Program (DVCP) was mentioned by name in the “White House Task Force on Childhood Obesity Report to the President.”

Wholesome Wave’s Double Value Coupon Program is mentioned under “Access to Healthy, Affordable Food,” one of the 5 main strategy groups discussed in the report. See the last paragraph on Page 58, and the recommendation immediately following, stating:

Since 2005, a group of farmers markets, foundations, local governments, and nonprofit organizations have collaborated on pilot incentive programs to expand USDA programs to improve the health and nutrition of low income families and their children. Wholesome Wave’s Double Value Coupon Program increases the value of SNAP and other program benefits when used at participating farmers markets, reducing the cost of fruits and vegetables for low-income participants.

Initiated in 2008, the program has expanded to more than 60 markets in 12 states and the District of Columbia. Early results from participating farmers markets often indicate a 300% increase in SNAP and WIC use at farmers markets with the introduction of double voucher incentive programs.

Recommendation 4.7: Provide economic incentives to increase production of healthy foods such as fruits, vegetables, and whole grains, as well as create greater access to local and healthy food for consumers. The upcoming reauthorization of programs governed by the Food, Conservation and Energy Act of 2008 provides another opportunity to strengthen Federal farm and food policy to help meet the needs of all Americans.

National policy change is happening, folks thanks to the First Lady of the United States (FLOTUS) and her Let’s Move campaign. We are proud to have brought founder Michel Nischan’s DVCP to Miami with the launch of the Roots in the City Farmers Market and look forward to continuing to work hard towards access to affordable, fresh, and healthy food for all community members.  Through this partnership, we’re developing a platform for positive, sustainable changes to our food system, locally and nationally.  Congratulations to Michel and his team for their actions that speak louder than words!

Suggested reading: If you’d like to learn more about the food initiatives of The White House like the new Chefs Move to Schools program, the Obamafoodorama blog does an excellent job with coverage.

5 thoughts on “The White House Mentions Wholesome Wave Foundation in Task Force on Childhood Obesity Report to the President

  1. The Cayman Islands are “ripe” for any initiative which would encourage local schoolchildren to become involved in the cultivation/harvesting of local produce, especially in light of the fact that they have just been found to be at nearly the top of the list of the most inactive children in the world, and thereby at serious risk of obesity/diabetes! Being an island nation, nearly all (probably about 99.9 percent) of our foodstuffs are imported, and could hardly be further from fresh and point of origin (I just bought a bag of Granny Smith apples and realised when I got them home that they were from Washington State!). Imagine the carbon footprint involved in their transport!

    • Absolutely Gretchen! We are actually working on just such a project for once we get settled :) Thanks for the great ideas and encouragement!

      Sent via BlackBerry from T-Mobile

  2. Visited the Roots in the City market last Wednesday and business was brisk. Med students and downtown workers mingled with people from the neighborhood. The market will open on Saturdays, and will run as long as there’s something to sell.

  3. Pingback: The White House Mentions Wholesome Wave Foundation in Task Force … | caymantoday

  4. Pingback: Fly Fishing for Trout in the Roaring Fork Valley River, Colorado « the genuine kitchen

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