Good things come in smaller packages now! One year after putting his fresh, simple, and pure philosophy into a bottle and on-tap for the first time with Michael’s Genuine Home Brew®, Michael is reading his classic American Ale for a regional rollout with new 12-ounce format 4-packs! The now officially trademarked beer is craft-brewed in Gadsden, Alabama by Back Forty Beer Company with brown rice and sugarcane, marking the first time Florida-grown ingredients have been used for the grain bill of a commercially-marketed beer. After a successful first year on- and off-premise in the Florida market with 22-ounce bottles and draft, it is time to focus on 12-ounce bottles available in 4-packs with an MSRP of $9.99. Our first shipment of Michael’s Genuine Home Brew 12oz bottles has left Back Forty Beer Company’s warehouse and should arrive to Brown Distributing early this week. Cheersing is in order, and we have a little celebratory action planned for the introduction first in Miami as follows. Come toast with us, and stay tuned to the Home Brew section of the Michael’s Genuine website for updated retail and restaurant availability!
Thursday, October 17: Home Brew Happy Hour
Join us where it all began at MGFD #HQ (130 NE 40th Street, Design District, Miami) from 4:30-6:30 p.m. when Michael and beverage director Ryan Goodspeed will be behind the bar serving complimentary 12oz bottles and snacks from the kitchen! Tag it up! #homebrew #happyhour
Saturday, October 19: Grovetoberfest
Come one, come all to Peacock Park (Coconut Grove, FL) from 1:00-4:00 p.m. and visit the best booth in town! Michael’s Genuine Home Brew will be doling out brews, bites and new tattoos! For a taste of the fun, check out our photos from last year. The whole gang will be there to ensure a great afternoon, especially TGHG executive chef Bradley Herron who is thinking puffed sem-chi rice salad with coriander, dried mango, and some spices… served in little paper cups. I’m thirsty, how ’bout you!?