Love, Magic & The Art of the Image at The Cypress Room

Fine food is fine art – it has to be. You wouldn’t pay a week’s pay check for a lunch in Paris (and Antonio Bachour wouldn’t have more than eleven thousand followers) if there wasn’t visual beauty accompanying the taste. Aesthetics set the stage, which is why restaurants spend so much time and money on design. The intent is to feel creativity all around you, not just coming out of the kitchen. To capture this in an image is yet another form of fine art. And while we do our best, to share the thoughtful decor of The Cypress Room through its Instagram, it deserves unfiltered, professional attention to behold its essence. Fred-LoveMeet Fred Love, an artist who uses the camera as his utensil and the computer to create. His images are rich with depth; they tell a story that begs your eye to linger, like the taste of roasted bone marrow on your tongue. I sat down with Fred last week on a perfect South Florida winter’s day to chat about photography, please enjoy his images and insight below.

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Are you from Miami?

Yes, born and raised.

How did you get into photography?

I studied art and art history and television production in college, but not photography. Then I did graphic design for a while and had a graphics design company called Elements Design Group, then EDG Miami. I started doing photography more and more for clients and eventually sold the business.

How did you translate that into shooting beautiful women on the beach?

That’s a good question, I don’t even know. It just started out as something to do for fun, it wasn’t intended to be a career.

How do you like working with food?

I enjoy taking pictures, and I appreciate the art of food. Really good food, high end food, well designed and well put together food. I love all forms of art. I see food, and the interior of the restaurant, in the art form that it is and that’s why I enjoy it. To capture the magic.

So you think The Cypress Room is magical?

Yes, after one Old Pal it’s absolutely magical.

What’s your preferred subject to shoot?

I do it as an artist, so there’s no subject; it’s just a feeling of wanting to create.

Does the passion ever fail you when you do it for a paycheck?

I have been lucky enough to have the freedom to say no to jobs. I like looking at it as a challenge, The Cypress Room is small so it was a challenge to capture things like the bathroom or the space without adjusting the light because the lighting is so much of that restaurant you don’t want to change it. It’s exciting and it’s a thrill trying to solve the issues and make it look good.

Do you shoot scenery?

I am working on a Miami Beach coffee table book, so yes, but mostly for myself.

What landscapes inspire you?

All of it.

How long have you been in the business now?

I’ve been a photographer for 8 years.

How has technology changed photography?

Work flow. Image quality. What you can do with images, how you can manipulate them, and the ability to market online, social media is amazing. That’s changed everything.

Has Instagram changed photography?

There have been more pictures taken in the last 3 years than in all the world’s history.

Is that a fact?

That is a fact. Think about it. When you were in your teens and you would go to a concert no one took pictures.

So it’s changed in a positive way?

For sure, it’s added opportunity for people to use programs to make their pictures into art.

So photography should be approached as an artist?

Yes, I don’t even consider myself as a photographer, I just create images. The camera is my vessel but then I add so much more.