From June 2-8, 2014, Imbibe Magazine and Campari will unite bars around the world to mix their favorite Negroni variations in support of their favorite charities for “Negroni Week.” TGHG Beverage Director Ryan Goodspeed jumped onboard immediately. When you order a classic Negroni at The Cypress Room, $1 will be donated to Slow Food Miami. At Michael’s Genuine Food & Drink, it’s the Berlioni and Alex’s Lemonade Stand Foundation feels the love. Campari brings la dolce vita to the party, sweetening the deal with a $10,000 donation to the charity of the bar that raises the most money.
There’s nothing quite like a classic Negroni. Three ingredients seamlessly combine to bittersweet perfection — equal parts Campari, Sweet Vermouth and Gin. According to Liquor.com, the Negroni is also one of the few cocktails with a traceable history that dates back to the early 20th century. Lucca Picchi, head bartender at Caffe Rivoire in Florence, Italy, documents in the book Sulle Tracce del Conte: La Vera Storia del Cocktail Negroni that the drink was created at Bar Casoni in Florence. The story goes that when Count Camillo Negroni ordered an Americano — sweet vermouth, Campari and club soda — he substituted gin for the standard soda. This all went down circa 1920, after the Count returned from a sojourn the American’s Wild West. Our kind of cowboy. The Berlioni is said to be the creation of Gonçalo De Sousa Monteiro, Berlin bartender and Traveling Mixologist in 2004, making use of Cynar, an Italian bitter liqueur (amaro) made from 13 herbs and plants. Predominant amongst these is the artichoke (Cynara scolymus), from which the drink derives its name. Cynar is dark brown in color, has a bittersweet flavor, and its strength is 33 proof (16.5% ABV). Great to put you in an Italian state of mind alone as an aperitif or mixed in a cocktail.
Help us help our friends. Mark your calendars and keep tabs on the Negroni Week action on Imbibe’s Instagram and Twitter feeds (@imbibe) and by following the #NegroniWeek hashtag. Click here for a list of participating establishements. Cheers to celebrating the do-good life.