It’s hard to believe but final preparations are being made for the Michael’s Genuine® Pub to set sail from the New York City area in November. You’ve been on the ride with us, from the announcement there in March, to our happy hour to celebrate where it all first began, the Michael’s Genuine® Food & Drink bar in Miami’s Design District. Once it is open, we will continue to be closely involved to ensure all is running smoothly, visiting the ships on a regular basis to keep staff motivated and operations well-oiled with our partners at Royal Caribbean International, as we have done since 2011 with 150 Central Park’s Farm-to-Ship program. This time is special though, of course, as our brand sets sail for the first time on the brand new Quantum Class of ships. We will be onboard for training, traveling to Bremerhaven, Germany prior to the inaugural transatlantic crossing to further infuse genuine culture onboard. Through and through the process has been akin to opening one of our restaurants on land — from branding, restaurant design, art by Carl Myers, uniforms, and merchandise, to the menu, its design and paper spec, recipe development, and smallwares procurement. And of course, ramping up production for some craft beer close to our hearts to be onboard — Michael’s Genuine® Home Brew Classic American Ale and Truck Stop Honey Brown Ale from Back Forty Beer Company in Gadsden, Alabama.
Thanks to our partners at Royal Caribbean and Michael’s role as Quantum Experience Advisor for Culinary, today we take you behind the scenes with Chef and Ryan for Episode 2: Craft Brews at Sea, a voyage to discover how Michael’s Genuine Home Brew is made at its home away from home with BFBC Director of Operations Tripp Collins. You can also view Episode 1: Genuine Food and Drink Aboard Quantum Class here, featuring Michael and Royal Caribbean International Culinary Director Neal Gallagher as they preview what’s to come at the Michael’s Genuine Pub, including cameos by MGFD HQ chef de cuisine Niven Patel and sous chef Danny Ramirez!
Still thirsty for more Michael’s Genuine Home Brew? Tune into the shenanigans from Michael’s casual neighborhood joint Harry ‘s Pizzeria® as we prepare for our August 26 dinner with Terrapin Brewing Co. on this week’s Brew in Miami with Miami Herald Food Editor Evan Benn. Catch the new episode later this week on Miami.com and read about it in Saturday’s Tropical Life section of the Herald. Cheers!