Rise & Shine with Ella

Palms LogoOn April 1, The Genuine Hospitality Group will open ella, a cafe popping up in the Design District’s Palm Court located at 140 NE 39th Street, Space 136. The cafe is named for Michael Schwartz’s eldest daughter Ella, who is collaborating on the project from operations to its look and creative, and will be the chef’s first venue on Miami’s mainland open early for breakfast.  Ella will serve a menu of breakfast, lunch and late afternoon food and drink, as well as daily chalkboard specials. There will be indoor counter seating for 10, outdoor seating beneath umbrella shaded tables for up to 40, and takeout.  Hours of operation at opening will be Monday-Saturday 9am-7pm and Sunday 12pm-5pm.  Ella will accept all major credit cards. In addition to street parking, the Design District offers valet from $5 located at the entrance to Palm Court on 39th Street in between NE 1st and NE 2nd Ave and the Palm Court Parking Garage is open from 9 am to 9pm Monday-Saturday and 11am – 7pm on Sunday, $3 for the first 4 hours, $6 for 4-6 hours, and $25 for 6+ hours, with the entrance located on NE 38th St. The cafe will be starkly designed, with a chalkboard menu wall to the back and lots of light washing through its two story window facade. Art from Craig Robins’s personal collection will grace the southern wall, and outside, white herb planters will dot the outdoor seating area, with rosemary terra cotta pots gracing its tables. For more information, please visit ellapop.me and Instagram and Twitter @ellapopmiami. Now hiring for barista, front-of-house, cashier and kitchen. Email resumes to ellapopmiami@gmail.com.

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