Today we are exited to announce an exciting new relationship with Cadillac, one of the world’s leading luxury automobile brands and now the official vehicle of The Genuine Hospitality Group. The partnership between Chef and this beloved American icon will foster collaboration on activities that engage people passionate for culture, community and cuisine on Michael’s home turf.
“I’ve followed Cadillac for years, but have been particularly excited about what they’ve been up to lately,” Michael explains. “Our worlds intersect in so many interesting ways, so we have this great opportunity to do some fun things together and offer new ways for our guests to experience excellence in the kitchen and on the road. ”
As part of the partnership, Chef will have access to the Cadillac’s luxury fleet of vehicles in Miami to incorporate cars into his personal lifestyle and day-to-day business operations, as well as offer access to special opportunities for guests of The Genuine Hospitality Group restaurants. The program kicked off in Miami November 11-12, as Cadillac’s Road To Table event rolled into town with Saveur magazine for a private culinary experience combined with a unique test drive opportunity for its customers our flagship Design District restaurant, Michael’s Genuine Food & Drink.
“Miami and its visitors are drawn to Chef Schwartz’s approach to food and hospitality, because he delivers an exceptional, genuine experience that guests want to come back for time and time again,” said Sam Homsy, Cadillac Regional Marketing Manager. “By partnering with a culinary icon and local food authority, Cadillac has a unique opportunity to reveal the brand in new ways and bring to life the essence of what Cadillac is all about.
Since 2012, we have traveled each year to California to blend a private label wine called Lua Rossa, named after Lulu Schwartz who does the label art. The car of choice has always been an Escalade for culinary adventures from Los Angeles to Au Bon Climat Winery in Santa Barbara and back again. Michael got behind the wheel on a racetrack for the first time in a CTS-V sedan at Homestead Miami Speedway in September, reaching speeds of up to 120 MPH, which quickly sealed the deal for his model of choice. Dare Greatly with Chef Schwartz and Cadillac in the year ahead with special events, everyday surprise and delight moments and VIP concierge initiatives like door-to-door car service for select reservations at Schwartz’s restaurants. Follow #GenuineCadillac @chefmschwartz and @cadillac for news on upcoming activities as they are released.
Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at http://www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.