Here’s to the notion we can always try harder, do more, make it nicer, work smarter, dough more precisely, fine tune the process, and be better at being genuine. Change can be scary, but we think same is scarier. Introducing the evolution of our favorite spot for pizza, with a nod to where it all began. Please join us in welcoming Genuine Pizza to the dance floor. We are truly passionate about our favorite food!
This evolution has been years in the making, to see and see through an opportunity to bring more genuine pizza into the world, and we are thrilled to announce today that Harry’s Holdings, LLC. has secured a $2.5MM investment from the Florida Opportunity Fund to support the expansion of the Genuine Pizza concept. We will unveil the first location at the Aventura Mall in November, featuring new restaurant design, branding and signage, while maintaining the popular and familiar current menu. Existing Harry’s Pizzeria locations will stay as Harry’s, but will eventually transition as we all get to know our new home.
“The new Genuine Pizza brand is not just a nod to Chef Schwartz’s flagship Michael’s Genuine Food and Drink, but also a much more appropriate articulation of our pizzeria’s mission and approach. Our use of the word Genuine is meant to portray a sincere and honest approach. Whether it is our ingredients, recipes and execution, flavor combinations or our hospitality, we strive to be Genuine in everything we do,” says Harry’s Holdings CEO Sunil Bhatt. “We are thrilled at the reception our new pizzerias in Miami’s Design District, Coconut Grove and Downtown Dadeland have received, and with the support of the Florida Opportunity Fund, we have a great opportunity to open many new Genuine Pizza locations over the next several years. For many of us, pizza is our favorite food and it is an honor and a privilege to share our interpretation more widely.”
The Florida Opportunity Fund investment will back Genuine Pizza’s rollout to 18 locations over the next few years, including Aventura (November), Atlanta (December), Cleveland and Miami Beach (2018), and Sunrise (2019). “We are excited to work with a world-class management team to bring the Genuine Pizza experience to more people in Florida and around the country,” said Jennifer Dunham, a Partner with Florida First Partners, investment advisor to the Florida Opportunity Fund.
Genuine Pizza is guided by a few important pillars: honest ingredients from trusted sources that care and make the best products; chef-curated, simple topping combinations that work great together, from someone who knows and cares; a deliberate process for doing things thoughtfully; an enthusiastic and passionate team who loves the food and approach to hospitality; a tireless effort to never settle, not only innovating with new menu items, but looking at how we can do everything better; and a sincerity and lack of pretension.
The new restaurant interior by Miami-based craft and construction firm McKenzie features light woods and simple accents like custom yellow and grey Cuban tile, orange chairs, and the yellow-tiled Marra Forni oven. The environment invites guests to experience the attention to detail first hand, at a pizza bar fronting the open kitchen and a glass-faced dough room at the entrance where the recipe is mixed, kneaded and proofed daily. The new logo design incorporates the word Genuine in script typeface with an ear of wheat at the end, to emphasize a main ingredient in the daily handmade dough.