Genuine Pizza Opens First Atlanta Location on Friday, January 5 in Buckhead

Genuine Pizza will open its first Atlanta location on Friday at the main entrance of Phipps Plaza in the heart of Buckhead. This will be our first pizzeria out of state and with a private dining room… as well as our first restaurant where it snows!  We’ve been working so hard to get open that somehow these little things are just astounding in their magnitude when you have a brief pause to reflect on them.  The team on the ground is working just as tirelessly to bring this place to life from front and back of house. The goal is to exude that Genuine Culture we know and love at home.

Originating in Miami, where we have now for casual pizza restaurants, the idea is about on honest ingredients, creative toppings combinations, and a thoughtful experience from dough to table.  Genuine Pizza Atlanta looks like the fraternal twin of Aventura, with a menu anchored by 12 hand-formed pizzas featuring a tender, quick-fired crust and snacks, soups, salads, entrées and dessert to make a meal around it. The restaurant also offers a list of wines that work great with food, as well as Atlanta craft beers. Signature items include Short Rib Pizza; Polenta Fries with spicy ketchup; Warm Brussels Sprouts and Burrata; and Chocolate Chunk Cookie, warmed in the oven to order. Every day there is a Daily pizza special and a soup of the day.

“We are passionate about our favorite food and can’t wait to bring our genuine approach to the Atlanta community,” says Michael Schwartz. “We’re introducing classic dishes from our flagship location while embracing our new Atlanta community as we fold in seasonal offerings, local beer selections and gluten-free options.”

Genuine Pizza is located at 3500 Peachtree Road NE, Atlanta, GA 30326 in Phipps Plaza and opens with lunch and dinner beginning Friday.  Hours of operation are Monday to Thursday 11 a.m. – 11 p.m., Friday to Saturday 11 – 12 a.m., and Sunday 12 – 10 p.m.  Reservations are not necessary. Phipps Plaza offers plenty of complimentary outdoor as well as covered parking, and valet. Takeout will be available with online ordering at genuinepizza.com, and Genuine fans can also give the gift of pizza with electronic gift cards, now available for purchase as well on the website. Follow the new location and join the conversation @genuinepizza and #genuinepizza on Instagram, where the team has been actively sharing stories as we count down.Genuine Pizza is family-friendly and can seat 64 inside, including 7 seats at the counter and 6 at the pizza bar. Outdoor dining for 36 is available weather permitting with heaters. The space also offers a private dining room for 6-8 guests – perfect for business lunches and intimate gatherings – that can be reserved by calling (470) 481-3883.

Genuine Pizza™ Opens at Aventura Mall on Tuesday, December 5

The first location of Chef’s casual pizza restaurant is opening just in time for Art Basel and the holiday season, ready to feed hungry shoppers of all kinds!  Genuine Pizza (formerly known as Harry’s Pizzeria) is located in the lower level, exterior of Aventura Mall’s newly opened expansion wing.  It’s been a long time coming and so exciting to experience the finishing touches as they unfold on the new restaurant design, as well as training with front and back of house teams.  We are passionate about our favorite food!

The evolved concept’s interior by Miami-based craft and construction firm McKenzie features light woods and simple accents like custom yellow and grey Cuban tile, orange chairs, and the yellow-tiled Marra Forni oven. The environment invites guests to experience the attention to detail first hand, at a pizza bar fronting the open kitchen and a glass-faced active dough room at the entrance where the recipe is mixed, kneaded and proofed daily.

Outdoor seating is flanked by garden planters and fronted by two distinct, dramatic works of art: Aventura Slide Tower – a 93-foot tall sculpture by German artist Carsten Höller that visitors will be able to slide down and Gorillas in the Mist – a whimsical fountain by The Haas Brothers comprised of three large-scale bronze gorillas and four massive bronze trees.

“Honest ingredients, chef-inspired combinations and a thoughtful process is what Genuine Pizza is all about. We are truly passionate about our favorite food,” says Schwartz. “We are so excited to connect with a new community to the north and thrilled to be able to add better pizza and warm genuine hospitality to the offerings in our new home.”

In an effort to always improve upon the quality and consistency of the pizza, Schwartz and The Genuine Hospitality Group executive chef Bradley Herron are working again with Marra Forni’s Rotator Oven. With its rotating deck of pure cut Italian stone, the oven retains and conducts consistent heat to bake pies evenly and quickly. While also serving as an active and beautiful focal point for the main dining room with its canary yellow tiles in the open oven station, the new hearth is calibrated specifically for the chef’s unique dough recipe.

The core menu including Snacks, Salads, Daily Entrées, 11 Quick-Fired Pizzas, the option of gluten-free crust, and Dessert. Genuine Pizza carefully selects the ingredients it uses, like Niman Ranch for all of its meats. For beverages, Genuine Pizza offers creative wine and beer selections, along with great local brands including Panther Coffee and JoJo Tea. A daily pie and soup special keep things unique for each visit. Fans can now give the gift of better pizza with electronic gift cards, available for purchase at genuinepizza.com – choose your denomination and send through email or phone.

Aventura Mall offers complimentary garage parking adjacent to the expansion wing, as well as valet. Seating is 77 inside at tables and banquettes in the main dining room, 20 at the counter and pizza bar, and 28 outside.  Genuine Pizza launches with lunch and dinner Sunday to Thursday 11:30 a.m. to 11 p.m., Friday and Saturday until 12 a.m. – no reservations necessary. Takeout with online ordering at genuinepizza.com will be available. To reach the restaurant, call (786) 472-9170 or email aventura@genuinepizza.com. Follow the new location and join the conversation @genuinepizza and #genuinepizza on Instagram.  When the restaurant opens on Tuesday, visit genuinepizza.com to access full menus, social media, sign up for e-newsletter for updates on upcoming openings like Atlanta (December) at Phipps Plaza.

The slide to scale all slides, in our front yard!

Genuine Pizza is thoughtfully-made, a place to enjoy a great meal with great people and without pretense. Genuine Pizza is about consideration of every detail of the dining experience, from the careful selection of ingredients, to the choices made in crafting dishes and the space in which you enjoy them. Being “genuine” is about making the experience better, not embellished – making food and crafting an environment that people feel good about and want to return to. The seed of Genuine Pizza is Harry’s Pizzeria®, first opened by Chef Michael Schwartz in 2011 and now with three South Florida locations. With inspiration from his flagship Michael’s Genuine® Food & Drink, Harry’s became a fixture of the Miami dining scene and nationally-recognized pizza hotspot, named one of Food & Wine magazine’s 25 Best Pizzerias in the U.S. An evolution of the best of the original, Genuine Pizza celebrates its beloved, flagship menu anchored by 11 hand-formed pizzas featuring a tender, quick-fired crust with integrity, as well as a gluten-free option. At the table, the experience is complete with warm service and a wholesome dishes to make a meal, including snacks, colorful salads, daily specials and dessert. From the sidewalk to the dining room, the restaurant buzzes with friends and family hanging out over craft beer, a creative wine list and great music.

Aventura Mall features a collection of upscale boutiques, including Gucci, Louis Vuitton, Cartier, Tiffany & Co., Fendi, Givenchy, Burberry and more, as well as more than 300 shopper favorites such as Zara, Topshop Topman, Apple, Anthropologie, H&M and Urban Outfitters. Visitors also enjoy nearly a dozen restaurants and a taste of South Florida’s thriving cultural scene with Arts Aventura Mall, featuring contemporary installations by renowned international and local artists. Aventura Mall is open Monday through Saturday, 10:00 a.m. to 9:30 p.m., and Sunday, 12:00 p.m. to 8:00 p.m. Call (305) 935-1110 or visit online at www.aventuramall.com.

[UPDATE] You Gift… We Gift Card Back!

HAPPY HOLIDAY SHOPPING! Kick back and enjoy our gift of thanks.

BACK BY POPULAR DEMAND!   We are extending our terms of endearment for one more week.  Until, December 24.  Same links below apply.  Happy gifting!

From Thanksgiving Monday, November 20 through Cyber Monday, November 27, stop by our restaurants, or order online to receive $20 for every $100 spent in Gift Cards. You can purchase physical Gift Cards or our new eGift Cards which can be sent right away to friends and family! Buy three $100 Michael’s Genuine cards, get three complimentary $20 Michael’s Genuine cards at the time of purchase. Buy two $50 Harry’s Pizzeria cards, get one complimentary $20 Harry’s Pizzeria card.

The deal is available for purchase on site at Michael’s Genuine® Food & Drink, Ella Pop Café and all Harry’s Pizzeria® locations. To purchase eGift cards online now and throughout the holiday season from the soon to open Genuine Pizza, follow the eGift Card links below or visit genuinepizza.com!

PASSIONATE ABOUT OUR FAVORITE FOOD
The Marra Forni oven is being cured and the signage hoisted. Get ready to experience honest ingredients, chef-inspired combinations and a thoughtful process at Genuine Pizza in the Aventura Mall as we prep for opening later this month.

Genuine Pizza eGift Card

Fresh, Simple, Pure
Our flagship restaurant in the Miami Design District has been shopping for season and the outlook from our favorite local farms is bountiful! Get taste of what’s growing, prepared simple and delicious, from squash blossoms to eggplant.

Michael’s Genuine® eGift Card

130 NE 40th Street, Miami, FL 33137
305.573.5550

BOLD, COASTAL, LATIN AMERICAN
Michael’s love letter to Miami is also his first waterfront restaurant. Grab the gift of the most anticipated new restaurant of the season… before it opens in January! We are firing up the Josper charcoal grill-oven and getting ready to serve a taste of what’s to come at our pop up in December (tickets here). While we get a jumpstart on opening, you can give the gift of the Amara experience now.

Amara at Paraiso Pop Up 

Neighborhood American Pizzeria
Our original place for pies is your happy place with three locations pumping out your favorite snacks, salads, pizza, entrées and dessert just like they always have in Coconut Grove, the Miami Design District and Downtown Dadeland.

Harry’s Pizzeria® eGift Card

Light & Airy Café
Ella is always ready for a celebration. From our new homemade holiday pies available for pre-order now to daily treats made fresh from our pastry team, there’s something to enjoy or share with the people you love. It’s the little things that make it special!

Ella Pop eGift Card

140 NE 39th Street, Unit 136, Miami, FL 33137
786.534.8177

SEE OUR FULL LIST OF HOLIDAY HOURS

Genuine Holiday Hours | Here’s When to Eat, Drink & Be Merry at Our Restaurants

We look forward to spending the most wonderful time of the year with the most wonderful people.  Here are our 2017 Holiday Hours to help you plan your festive gatherings with us and those you love!  For catered events and large party private dining, please contact Lindsay Guidos at MICHAEL SCHWARTZ EVENTS.

MICHAEL’S GENUINE® FOOD & DRINK
Thanksgiving
 | Thursday, November 23: Closed
Christmas Eve | Sunday, December 24:
Open for Brunch and dinner until 10:00pm.
Christmas Day | Monday, December 25: Closed
New Year’s Eve | Sunday, December 31:
Open for Brunch and dinner until Midnight
New Year’s Day 2018 | Monday, January 1, 2018:
Open for lunch regular hours and dinner: 5:30 – 11:00pm
Regular Hours of Operation
Brunch: Sunday 11am – 3pm
Lunch: Monday – Saturday 11:30 am – 3pm
Afternoon: Monday – Sunday 3 – 5:30pm
Dinner:  Monday – Thursday 5:30 – 11pm, Friday and Saturday 5:30pm – Midnight, Sunday 5:30 – 10pm
Genuine Happy Hour: 1/2 off oysters, snacks, cocktails, wine & beer 4:30-7:30 weekdays at the bar

HARRY’S PIZZERIA® [DESIGN DISTRICT, COCONUT GROVE, DOWNTOWN DADELAND]
Thanksgiving
 | Thursday, November 23: Closed
Christmas Eve | Sunday, December 24: Regular Hours
Christmas Day | Monday, December 25: Closed
New Year’s Eve | Sunday, December 31: Regular Hours
New Year’s Day 2018 | Monday, January 1, 2018: Regular Hours
Regular Hours of Operation: 
Sunday 11:30am–10pm
Monday 11:30am–11pm
Tuesday 11:30am–11pm
Wednesday 11:30am–11pm
Thursday 11:30am–11pm
Friday 11:30am–12am
Saturday 11:30am–12am

GENUINE PIZZA [AVENTURA*]
Christmas Eve 
| Sunday, December 24: Close at 8:00pm. Aventura Mall closes at 6:00pm
Christmas Day
 | Monday, December 25: Closed
New Year’s Eve 
| Sunday, December 31: Close at 10:00pm.  Mall closes at 7:00pm
New Year’s Day 2018
 | Monday, January 1, 2018: Regular Hours
Regular Hours of Operation: 
Sunday 11:30am–10pm
Monday 11:30am–11pm
Tuesday 11:30am–11pm
Wednesday 11:30am–11pm
Thursday 11:30am–11pm
Friday 11:30am–12am
Saturday 11:30am–12am
*ATLANTA TBD

ELLA
Thanksgiving
 | Thursday, November 23: Closed
Christmas Eve
 | Sunday, December 24: 11am – 5pm
Christmas Day
 | Monday, December 25: Closed
New Year’s Eve
 | Sunday, December 31: 11am – 5pm
New Year’s Day 2018 
| Monday, January 1, 2018: 11am – 6pm
Regular Hours of Operation: 
Monday – Saturday 9am – 7pm, Sunday noon – 5pm

FI’LIA
Thanksgiving
 | Thursday, November 23: Regular hours
Christmas Eve
 | Sunday, December 24: Regular hours
Christmas Day
 | Monday, December 25: Regular hours
New Year’s Eve
 | Sunday, December 31: Regular hours
New Year’s Day 2018 
| Monday, January 1, 2018: Regular hours
Regular Hours of Operation: 
Sunday 7am–10:30pm
Monday 7am–10:30pm
Tuesday 7am–10:30pm
Wednesday 7am–10:30pm
Thursday 7am–10:30pm
Friday 7am–12am
Saturday 7am–12am

 

Nursing the Gluten-Free Pizza Predicament to Perfected

Executive Chef Bradley Herron came back from a recent Restaurant Trade show excited about a gluten-free dough he had discovered. He got a sample, made some pies, and everyone was impressed with the crust and the overall taste. It was lighter and more airy, clearly better than what we had been making in house.

We brought in the dough from Wild Flour Bakery in Boulder, Colorado in early August and the response has been great at Harry’s Pizzeria®. GF Pizza sales have grown from 1.9% with our old crust, up to 4.5% of total pizza sales with Wild Flour’s product.

I wanted to learn more about the company that produces the dough, so I reached out to Kim Desch, the founder and CEO of Wild Flour Bakery. Kim was a Nurse practitioner addressing autoimmune disease and gluten-sensitivity 10 years ago in California. GF wasn’t part of the everyday conversation around diet, nor dining out.

“Pizza is that go-to food which was always the downfall for my patients in keeping a gluten-free diet,” she says.

At about this time, she too was diagnosed with gluten-intolerance and so became keenly aware of how difficult it really was for her patients. “I became gluten-free and it really stinks.  The pizza was really hard. I had teenage kids and let’s face it, pizza is a necessity! I said to myself, ‘there has to be a solution that does NOT involve nasty, cracker-like, flavorless and weird-textured pizza crusts!”

Kim got started solving this dilemma — not a chef herself, but like any chef in our restaurants would. It took her two years of research and development “my family ate a great deal of bad pizza!” They moved to Boulder in 2011. She describes Boulder as the GF capital of the World. The Boulder environment has been great to test her pizzas and to hear back from chefs – who are the toughest critics. In time, she created and perfected her custom, yeast-raised, blended dough – a mix of starches and grains, all non-GMO ingredients.

Wildflower’s GF dough doesn’t bake directly on the oven deck but is instead hand formed on this silicon mat avoid as little cross contamination as possible.

They now have been selling it for four years to restaurants with many satisfied chefs and many customers doubting whether this is truly GF.  “People called to say, they are sending the pizzas back – they don’t believe it. We tell people ‘Having a great gluten-free experience is possible, and we make that possible,” Kim says.

Chef Brad is excited about the response we have gotten to the new product and is looking forward to bringing it to Genuine Pizza™ when it opens in Aventura later this month. He particularly likes how well the dough behaves in our Marra Forni ovens, and how simple it is to work with. “We are excited to have a dough that customers enjoy and keep coming back to order again and again.” All pizzas at Harry’s Pizzeria’s three locations can be made with GF crust. Of course, there is a possibility of cross-contamination, as the restaurants are not GF environments, so we advise against it for cases of extreme gluten intolerance.

The process, as close to perfected as we can get. Until there’s something better!