Now Live at the All New michaelschwartzevents.com, Genuine Food & Hospitality for Memorable Occasions

Our new full service events company offers catering and private parties, from planning and menus, to decor and staffing at michaelschwartzevents.com.

Rise and shine! It’s time to meet michaelschwartzevents.com, an optimized platform for Michael’s new catering company Michael Schwartz Events!  MSE’s new suite of menus and full-service event packages is showcased in an immersive portfolio website that launches today at michaelschwartzevents.com.  Enjoy an enhanced, user-friendly pre-event experience with easy access to sample menus, galleries, party ideas with specialty activations like BBQ Pit Smoker and Mobile Wood Oven, event design ideas and quotes to meet your needs.  From birthday parties to corporate functions, Michael Schwartz Events offers in-restaurant or off-site events from the beloved South Florida restaurateur and James Beard Award-winning chef, delivering an experience of genuine food and hospitality for memorable occasions (especially ones Michael’s cooking at himself!)

“Entertaining should be simple and easily executed, but not at the expense of quality or thoughtfulness! Michael Schwartz Events celebrates that foundation,” says Michael. “Looking at how we want to grow The Genuine Hospitality Group, opening up more access to the genuine food and hospitality our guests enjoy while dining with us makes catering a priority. We’re building on what we do inside the restaurants for larger gatherings, facilitating more opportunities to craft something special outside them and leveraging a network of resources to be nimble and creative in our approach. No request is too tall!”

The company’s customizable menus include Action Stations, multi-course Lunch, Dinner and Brunch plated family-style or individually, Passed Hors d’Oeuvres, Dessert, Corporate, Beverage, BBQ Party, Pizza Party, and Supplements including luxury raw bar items and Champagne. The Mobile Wood Oven travels with a team of chefs to pop up everything from quick-fired pizza parties, to Michael Schwartz specialities like roasted seasonal vegetables and whole local fish. This stunning showpiece in your party footprint delights guests with genuine food made right before their eyes. Intoxicating slow roasted meats are made easy with the correct lead time so the BBQ Pit Smoker can roll up with ribs, brisket and more ready to go with a menu of backyard favorites including passed appetizers and stations of salads, sides and desserts. Cypress Tavern, while no longer open for regular business, is available until July 31, 3017 to be booked for the intimate, special affairs it does best!

For sample catering menus, The Genuine Hospitality Group restaurant portfolio menus with private party and buyout specifications, and to request a quote visit michaelschwartzevents.com and follow current events in action on Instagram @michaelschwartzevents and #michaelschwartzevents.

Harry’s Pizzeria® Downtown Dadeland Update: Now Hiring & Pizza Fiesta-ing for Cinco de Mayo

It’s getting real, people!  Harry’s Pizzeria Downtown Dadeland is opening soon, with activity in the space and our new neighborhood mounting each day.  Our oven, the first Mara Forni “rotator” we’ve ever used, arrived bright and early this morning, always an important milestone.  Whether you’re interested in working for the team or just enjoying some ‘za before go-time, we’re excited to bring you into the fold in the following ways.  Stay tuned for up-to-the-minute opening new by signing up HERE for our Harry’s-specific email newsletter.  See you real soon.

Miguel, pizza cook at Coconut Grove getting his Downtown Dadeland dough-forming game on at the last neighborhood block party.

NOW HIRING | Open Call 12-5 PM beginning Monday, April 24 – Friday, April 28
8865 SW 72nd Place Suite A103, Miami, FL 33156

Michael’s nationally-acclaimed neighborhood American pizzeria is coming soon to Downtown Dadeland!  We are looking for dependable, energetic, reliable, passionate & professional staff members with great attitudes and personalities to join our team.  If you are committed to delivering an exceptional dining experience and enjoy working in a dynamic environment, then you should apply in person or set an appointment by sending your resume with cover letter to abbey@harryspizzeria.com.  Available positions include server, busser, food runner, line cook, pizza maker, prep cook, dishwasher.  Benefit packages are offered!

Spicing things up with sorpressata

CINCO DE MAYO BLOCK PARTY | Friday, May 5 5-10 PM  8975 SW 72nd Place, Miami, FL 33156

Oh, we’re ready to join the party!  Harry’s mobile oven rolls up to Downtown Dadeland’s First Annual Cinco de Mayo Block Party with a menu of two Harry’s classics, Margherita and Short Rib, and the obligatory addition of a special to bring the proper fiesta heat: Sorpressata with manchego, scallion, tomato sauce.  TGHG executive chef Bradley Herron has also been developing an addictively smokey sweet-hot Calabrian chile condiment just for Harry’s, testing a few different ratios of chile and oil — as well as thickness of blend — to arrive at the right balance.  I can attest he’s nailed the goop texture which is key. Fire! Pizza is just part of the party, of course when Downtown Dadeland is at the wheel. While your mouth is lit with Bradley flavor-bombs, enjoy live entertainment by Miller Road Band, DJ Volksmuzik, a performance by Mariachi Grande Fiesta Musica, Taco Eating contest with prizes (!), Face Painting, Balloon Animals and all the Mexican nicknacks you can get your manos on.  Find us under the string lights at the corner of SW 72nd Place and SW 90th Street outside of our restaurant space. Garage and street parking is available.  For complimentary parking, validate at any retailer.

First Look at Michael Schwartz’s Park Grove Restaurant, Catered by Michael Schwartz Events

Our first look at the Meyer Davis Studio interiors of Michael’s 2018 restaurant at Related and Terra Group’s Park Grove, and we already feel right at home. Welcome to the ultimate neighborhood restaurant ensconced in a lush front yard park at the corner of Tigertail Avenue and Mary Street in the heart of residential Coconut Grove, Miami.  Brought to life in a garden enclave with indoor and outdoor seating on the grounds of the park, our signature restaurant, like every element on property, draws in the outdoors, reflecting the area’s historical significance and emphasizing the refined Bohemian village lifestyle that informs every aspect of Park Grove.  The rustic dining room features an open-air concept allowing guests a clear view into the kitchen with freshly-made food front and center. This familiar design element is iconic to Michael’s projects and cultivates energy in the dining room, fostering a feeling of warm hospitality and sense of place for residents and visitors alike to feel welcome.

Miami’s original neighborhood of Coconut Grove was founded in 1873 by an eclectic mix of pioneers, artists, intellectuals and adventurers.  Its tropical oasis thrives to this day as Miami’s escape from the stress of city life. Located in the middle of Miami, yet completely separate and quaint, it offers a warm, laid-back atmosphere of charming boutiques, sidewalk cafes and sailboats anchored at the bay. The neighborhood’s distinct bohemian flair allows one to unwind and relax every day of the week and any time of the year, and the restaurant’s location at the corner of Tigertail and Mary Street in the heart of the marina-side village will make it a vibrant addition to Coconut Grove’s dining scene. Daily care and attention to the quality of local sources will be expressed in a menu true to sense of place, the seasons, and proximity to Biscayne Bay, offering breakfast, lunch, dinner, and a take away counter.

Last week, in another property milestone, Park Grove’s development team celebrated the top-off of Two Park Grove and the Club Residences with Will Meyer, co-founder of New York-based Meyer Davis Studio and Chef, who together unveiled the design concept for the development’s restaurant over bites catered by Michael Schwartz Events.  We look forward to following its continued progress!

 

The Peak of Seasoned: Commissary Goals

There’re a lot to be said for writing things down. Releasing your desired reality out into the universe, having them in type — or in my case script — there to remind you.  To look at every so often, sometimes more than others.  And to be astonished one day that it’s time to make new ones because what you’ve set out to accomplish is now, seemingly suddenly, real.  Growth is a thing you commit to and when you do, something magical happens where what was so unknown becomes the most familiar thing in the world.

img_8973We set goals here at The Genuine Hospitality Group.  Our people do and so does our company.  It’s hard to imagine that the idea seemed foreign just a year and a half ago.  Now at the start of the year, it’s not just goals for our business, I set personal ones, too.  Even hashtag them.

“It’s unfolding like an onion,” says Michael.  He’s speaking about our new commissary kitchen, but I know it’s a metaphor for what’s happening now writ large.  What unfurls when something is set into motion.  “So many exciting opportunities will come from this project.”

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Strawberries in the fields at Knaus Berry Farms. We want them all.

We got into the large space a month ago, and executive chef Bradley Herron will tell you we’ve already grown out of it.  It’s not hard to imagine, I found visiting last Wednesday with MJ Garcia who is exploring “the savory side of life”, captaining the project at ground zero.  But for Bradley, our MGFD pastry chef was just the right person for the job.

“Brad stitched me for the part,” MJ explains.  “I’m learning how to administer and organize my time, figuring out how the proteins work, how to utilize the space properly.”

The journey began around summer’s end, and the understanding that there was opportunity to build out Michael Schwartz Events and our catering capability quickly became the realization that we could centralize production for our restaurants, capitalize on product at the peak of season and get as much of it and out of it as possible.  For Brad and Michael this has opened up the potential to rethink how we do things, the possibilities for ingredients and sourcing, the development of people at this facility and at the restaurants that comes with increased efficiency.  Imagine the doors this opens for creativity.

“Michael connected with Margie from Bee Heaven Farm and hashed a plan with the chefs,” MJ explains.  “We bring in whatever she has leftover from the weekend market and in abundance.  We take as much as we can and get to work preserving, dehydrating, processing things fresh, incorporating it into sauces, veal stock.”

After a space was identified and lease signed, Brad along with culinary assistant Megan Hess just started showing MJ the savory ropes. Recipes were dialed in, and once the space was delivered and equipment online thanks to heavy lifting from TGHG VP of Development Patrick Brown, programmed into a combioven which MJ swears could basically take care of her child.

“I put the eggs for the mayo in there, right in the crate. There is no movement, no breakage.  And the time it saves!  Brad built this operation for efficiency. Everything is big enough to climb into.”

Coffee is the first item on the check list in any kitchen Brad and Michael are running.

Good coffee is the first item on the check list in any kitchen Brad and Michael are running.

“You don’t have service so you have time to pay attention to details and make sure product comes out the same way every time,” MJ continues.  “We have a unique opportunity to basically work without the million variables at odds in a busy restaurant. The time pressure now is different. It’s scheduling and planning, forecasting the needs of the restaurants.”

She’ll say she’s slowly taking on more production, that she was terrified the first week getting into the space.  But as an outsider to this process observing it for the first time, the progress they’ve made since the fear of January 2 is nothing short of astounding.  In one month MJ has gone from fish out of water to conservatively comfortable, owning the first (and longest) cooking stages of the prep for proteins and so much more that she’s already hiring more staff to handle it all.

Combimagic: 3 cases of octopus -- a week's worth of octopus in one day that MGFD will then take an wood oven roast or add to its daily pasta set up. We control temperature, humidity and pressure -- basically every element of the cooking process.

Combioven magic, no joke.  This rig has been programmed to cook 3 cases of octopus in one day — that’s a week’s worth for MGFD which it will wood oven roast or add to the daily pasta set up. We can control temperature, humidity and pressure — basically every element of the cooking process.

“When they order I have to be ready,” MJ says of the constant communication with the restaurants as the process synchronizes. “Most of this is lead time stuff so by nature it requires forecasting. 8-10 hours of cooking overnight for most of the proteins like the pork belly, pastrami, short rib, pig ears… The bacon is just rubbed but I’m smoking it here so again, that’s a process that takes time.  I’m still building up a base pantry and learning our pars but then again they’re going to change as we continue to develop new catering offerings.  We are creating a pattern of what we need, don’t need, one thing at a time as I get my feet on the ground and understand the rhythm of things.  We want to train and do things in the right way.”

Brad is guiding MJ through planning based on restaurant sales and previous orders, as well as weekly forecasts of covers.  Then there’s the innovation that happens when the tail can wag the dog, maybe anticipate what the restaurants might not even know they need.  Sometimes she’ll work special projects for Cypress Tavern if Max requests, like duck confit. She’s caramelizing the onions and slicing the chips for MGFD’s dip, cutting and crisping potatoes for fries and cabbage for the pastrami, building ella’s grilled cheese sandwiches for the griddle.  The list goes on and will continue to grow when she takes on something familiar next month — pastry production with assistant Alex Sarria.

“I go every morning to check on the girls,” MJ says. “And then I surprise drop in and taste twice a week with the night crew.”

 

For Michael it’s not just about capitalizing on bumper crops for pricing and quality, it’s about investing in our people.  That’s the thing about goals.  By design they need to be measurable and achievable and to make them so, you time stamp and list who’s on the journey with you.  Because you can’t do it alone, ever.  We like to say we know more what we don’t want than what we do.  And that’s perfectly fine too.   Many thanks to TGHG Managing Partner and Harry’s Holdings CEO Sunil Bhatt for teaching us about goals.  Onward and upward.

[VIDEO] A 2016 Holiday Message of Genuine Merriment

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That’s because we hit pause (and PLAY!) to celebrate our people and thank our extended family for joining us in the memory making that was 2016. Enjoy these familiar faces and relish the genuine merriment that virtual yearbook maker Jessica Anderson has prepared for us with steadfast and thoughtful plentitude.

Best wishes for a happy, healthy and yummy holiday from all of us at Michael’s Genuine® Food & Drink, Harry’s Pizzeria®, Cypress Tavern, ella, Michael Schwartz Events and The Genuine Hospitality Group.

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