First Look at Michael Schwartz’s Park Grove Restaurant, Catered by Michael Schwartz Events

Our first look at the Meyer Davis Studio interiors of Michael’s 2018 restaurant at Related and Terra Group’s Park Grove, and we already feel right at home. Welcome to the ultimate neighborhood restaurant ensconced in a lush front yard park at the corner of Tigertail Avenue and Mary Street in the heart of residential Coconut Grove, Miami.  Brought to life in a garden enclave with indoor and outdoor seating on the grounds of the park, our signature restaurant, like every element on property, draws in the outdoors, reflecting the area’s historical significance and emphasizing the refined Bohemian village lifestyle that informs every aspect of Park Grove.  The rustic dining room features an open-air concept allowing guests a clear view into the kitchen with freshly-made food front and center. This familiar design element is iconic to Michael’s projects and cultivates energy in the dining room, fostering a feeling of warm hospitality and sense of place for residents and visitors alike to feel welcome.

Miami’s original neighborhood of Coconut Grove was founded in 1873 by an eclectic mix of pioneers, artists, intellectuals and adventurers.  Its tropical oasis thrives to this day as Miami’s escape from the stress of city life. Located in the middle of Miami, yet completely separate and quaint, it offers a warm, laid-back atmosphere of charming boutiques, sidewalk cafes and sailboats anchored at the bay. The neighborhood’s distinct bohemian flair allows one to unwind and relax every day of the week and any time of the year, and the restaurant’s location at the corner of Tigertail and Mary Street in the heart of the marina-side village will make it a vibrant addition to Coconut Grove’s dining scene. Daily care and attention to the quality of local sources will be expressed in a menu true to sense of place, the seasons, and proximity to Biscayne Bay, offering breakfast, lunch, dinner, and a take away counter.

Last week, in another property milestone, Park Grove’s development team celebrated the top-off of Two Park Grove and the Club Residences with Will Meyer, co-founder of New York-based Meyer Davis Studio and Chef, who together unveiled the design concept for the development’s restaurant over bites catered by Michael Schwartz Events.  We look forward to following its continued progress!

 

The Peak of Seasoned: Commissary Goals

There’re a lot to be said for writing things down. Releasing your desired reality out into the universe, having them in type — or in my case script — there to remind you.  To look at every so often, sometimes more than others.  And to be astonished one day that it’s time to make new ones because what you’ve set out to accomplish is now, seemingly suddenly, real.  Growth is a thing you commit to and when you do, something magical happens where what was so unknown becomes the most familiar thing in the world.

img_8973We set goals here at The Genuine Hospitality Group.  Our people do and so does our company.  It’s hard to imagine that the idea seemed foreign just a year and a half ago.  Now at the start of the year, it’s not just goals for our business, I set personal ones, too.  Even hashtag them.

“It’s unfolding like an onion,” says Michael.  He’s speaking about our new commissary kitchen, but I know it’s a metaphor for what’s happening now writ large.  What unfurls when something is set into motion.  “So many exciting opportunities will come from this project.”

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Strawberries in the fields at Knaus Berry Farms. We want them all.

We got into the large space a month ago, and executive chef Bradley Herron will tell you we’ve already grown out of it.  It’s not hard to imagine, I found visiting last Wednesday with MJ Garcia who is exploring “the savory side of life”, captaining the project at ground zero.  But for Bradley, our MGFD pastry chef was just the right person for the job.

“Brad stitched me for the part,” MJ explains.  “I’m learning how to administer and organize my time, figuring out how the proteins work, how to utilize the space properly.”

The journey began around summer’s end, and the understanding that there was opportunity to build out Michael Schwartz Events and our catering capability quickly became the realization that we could centralize production for our restaurants, capitalize on product at the peak of season and get as much of it and out of it as possible.  For Brad and Michael this has opened up the potential to rethink how we do things, the possibilities for ingredients and sourcing, the development of people at this facility and at the restaurants that comes with increased efficiency.  Imagine the doors this opens for creativity.

“Michael connected with Margie from Bee Heaven Farm and hashed a plan with the chefs,” MJ explains.  “We bring in whatever she has leftover from the weekend market and in abundance.  We take as much as we can and get to work preserving, dehydrating, processing things fresh, incorporating it into sauces, veal stock.”

After a space was identified and lease signed, Brad along with culinary assistant Megan Hess just started showing MJ the savory ropes. Recipes were dialed in, and once the space was delivered and equipment online thanks to heavy lifting from TGHG VP of Development Patrick Brown, programmed into a combioven which MJ swears could basically take care of her child.

“I put the eggs for the mayo in there, right in the crate. There is no movement, no breakage.  And the time it saves!  Brad built this operation for efficiency. Everything is big enough to climb into.”

Coffee is the first item on the check list in any kitchen Brad and Michael are running.

Good coffee is the first item on the check list in any kitchen Brad and Michael are running.

“You don’t have service so you have time to pay attention to details and make sure product comes out the same way every time,” MJ continues.  “We have a unique opportunity to basically work without the million variables at odds in a busy restaurant. The time pressure now is different. It’s scheduling and planning, forecasting the needs of the restaurants.”

She’ll say she’s slowly taking on more production, that she was terrified the first week getting into the space.  But as an outsider to this process observing it for the first time, the progress they’ve made since the fear of January 2 is nothing short of astounding.  In one month MJ has gone from fish out of water to conservatively comfortable, owning the first (and longest) cooking stages of the prep for proteins and so much more that she’s already hiring more staff to handle it all.

Combimagic: 3 cases of octopus -- a week's worth of octopus in one day that MGFD will then take an wood oven roast or add to its daily pasta set up. We control temperature, humidity and pressure -- basically every element of the cooking process.

Combioven magic, no joke.  This rig has been programmed to cook 3 cases of octopus in one day — that’s a week’s worth for MGFD which it will wood oven roast or add to the daily pasta set up. We can control temperature, humidity and pressure — basically every element of the cooking process.

“When they order I have to be ready,” MJ says of the constant communication with the restaurants as the process synchronizes. “Most of this is lead time stuff so by nature it requires forecasting. 8-10 hours of cooking overnight for most of the proteins like the pork belly, pastrami, short rib, pig ears… The bacon is just rubbed but I’m smoking it here so again, that’s a process that takes time.  I’m still building up a base pantry and learning our pars but then again they’re going to change as we continue to develop new catering offerings.  We are creating a pattern of what we need, don’t need, one thing at a time as I get my feet on the ground and understand the rhythm of things.  We want to train and do things in the right way.”

Brad is guiding MJ through planning based on restaurant sales and previous orders, as well as weekly forecasts of covers.  Then there’s the innovation that happens when the tail can wag the dog, maybe anticipate what the restaurants might not even know they need.  Sometimes she’ll work special projects for Cypress Tavern if Max requests, like duck confit. She’s caramelizing the onions and slicing the chips for MGFD’s dip, cutting and crisping potatoes for fries and cabbage for the pastrami, building ella’s grilled cheese sandwiches for the griddle.  The list goes on and will continue to grow when she takes on something familiar next month — pastry production with assistant Alex Sarria.

“I go every morning to check on the girls,” MJ says. “And then I surprise drop in and taste twice a week with the night crew.”

 

For Michael it’s not just about capitalizing on bumper crops for pricing and quality, it’s about investing in our people.  That’s the thing about goals.  By design they need to be measurable and achievable and to make them so, you time stamp and list who’s on the journey with you.  Because you can’t do it alone, ever.  We like to say we know more what we don’t want than what we do.  And that’s perfectly fine too.   Many thanks to TGHG Managing Partner and Harry’s Holdings CEO Sunil Bhatt for teaching us about goals.  Onward and upward.

[VIDEO] A 2016 Holiday Message of Genuine Merriment

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That’s because we hit pause (and PLAY!) to celebrate our people and thank our extended family for joining us in the memory making that was 2016. Enjoy these familiar faces and relish the genuine merriment that virtual yearbook maker Jessica Anderson has prepared for us with steadfast and thoughtful plentitude.

Best wishes for a happy, healthy and yummy holiday from all of us at Michael’s Genuine® Food & Drink, Harry’s Pizzeria®, Cypress Tavern, ella, Michael Schwartz Events and The Genuine Hospitality Group.

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SoBe It! Your 2017 Genuine Tickets at the 16th Annual South Beach Wine & Food Festival

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Party game strong at Chef’s house in February.

From one big shindig to the next.  With another Art Basel in the record books, we’re laser focused on finishing 2016 strong, whether with loads of Genuine Gifts (including and especially gift cards!) and New Year’s Eve specials at Cypress Tavern and Harry’s Pizzeria (stay tuned for that announcement on Monday!).  But for now, we’d like to introduce you to The Genuine Hospitality Group’s events at next year’s South Beach Wine & Food Festival before they sell out.  Check out the parties listed below with their corresponding participating TGHG restaurants.  Cheers… Training your body to get through it all begins now.  Thanks again to Lee Brian Schrager for inviting Team Schwartz to play again!

THURSDAY, FEBRUARY 23

genuine_0-1MICHAEL’S GENUINE® FOOD & DRINK | 10 Years of Genuine: Dinner hosted by Michael Schwartz, Marc Vetri and Jonathan Waxman presented by Bank of America
7:00 PM – 10:00 PM @ 130 NE 40th Street, Miami, 33137
> Dressy Casual Attire, Indoor, Seated, Wine, 21 years of age or older <
One of South Florida’s most widely recognized culinary innovators makes a rare Festival appearance to celebrate a decade of his much touted Michael’s Genuine Food & Drink. A must-stop for both locals and tourists from around the world, Schwartz took a leap on the burgeoning Design District neighborhood 10 years ago to start his empire. Now settled smack in the middle of one of Miami’s hautest areas, Schwartz’s flagship restaurant anchors the array of culinary attractions offered there. Joined by culinary luminaries Marc Vetri and 2016 SOBEWFF® Tribute Dinner Honoree Jonathan Waxman, Schwartz and friends will present guests with a sampling of the signature tastes with staying power they’re known for.  Guests will be assigned seating prior to this event. We can only guarantee guests who purchased tickets together will be seated together. If you would like to be seated with another guest(s), please send your request via email to tickets@sobefest.com. PURCHASE TICKETS 

HARRY’S PIZZERIA® and FI’LIA |  Barilla’s Italian Bites on the Beach sponsored by HCP Media and the Miami Herald Media Company hosted by Valerie Bertinelli & Alex Guarnaschelli
7:00 PM – 10:00 PM @  the “North Venue”, Beachside at Delano, Entrance at 1 Lincoln Road, Miami Beach, 33139
> Outdoor, Smart Casual Attire, Spirits, Walk-Around Tastings, Wine, 21 years of age or older <
What do Hollywood Walk of Fame stars and Michelin stars have in common? Leading ladies Valerie Bertinelli and Alex Guarnaschelli, of course! Bertinelli’s two-time Golden Globe Award-winning personality now charms on Food Network’s Valerie’s Home Cooking, while Guarnaschelli’s Michelin-starred training in France helped mold the tenacious expert we enjoy today on Chopped. They are joining forces to host more than 30 of the nation’s greatest chefs serving up dishes originating from various regions of Italy as guests enjoy a live musical performance by soft-rock hit makers Little River Band, presented by Magic City Casino. Known as one of Australia’s most popular rock bands, the Little River band has 10 top 20 songs on U.S. Billboard charts, including ‘Reminiscing’, ‘Cool Change’, and ‘Lady’. You can peruse Piedmont, trot through Tuscany, savor Sardinia, canvas Campania, saunter through Sicily, and more – while sinking your toes into the sparkling white sands of South Beach. Whether you prefer a traditional spaghetti and meatballs or a cooler antipasto-style pasta salad or a savory perciatelli and chicken, this is a celebration not to be missed. Grab your friends and gather ‘round under our signature white tents in the sand for a feast of the ages, all complemented by pours from curated wine selections. ADA Assistance: The Festival will have a limited number of beach wheelchairs available at the Guest Services locations. Please check in directly with a Guest Services Representative for assistance. PURCHASE TICKETS

FRIDAY, FEBRUARY 24

CYPRESS TAVERN | Fontainebleau Miami Beach presents Wine Spectator’s Best of the Best sponsored by Bank of America
7:30 PM – 10:30 PM @ Fontainebleau Miami Beach, 4441 Collins Avenue, Miami Beach, 33140
> Dressy Casual Attire, Indoor, Walk-Around Tastings, Wine, 21 years of age or older <
To create the best event during the best weekend of the year, we’ve rounded up 60 of the nation’s top chefs to showcase their most gourmet samplings to pair with over 100 wines rated 90 points or higher on Wine Spectator’s scale. The Fontainebleau Miami Beach sets the perfect stage with its own blend of Golden Era glamour and modern luxury to host this grand walk-around affair. Only proprietors and winemakers from each winery are invited to pour their top varietals so you can hear about how some of the world’s greatest vino makes it from their vineyards to your palate. From aperitif to dessert, we’ll make sure your glass is decadently decanted and your plate is full of first-rate cuisine. PURCHASE TICKETS

SUNDAY, FEBRUARY 26

0226_brunch-andresschwartzFI’LIA | Brunch hosted by José Andrés and Michael Schwartz
11:00 AM – 2:00 PM @ SLS Brickell’s ALTITUDE Pool at SLS Brickell
1300 S Miami Avenue, Miami, 33130
> Casual, Outdoor, Spirits, Walk-Around Tastings, Wine, 21 years of age or older <
Savor brunch poolside at the brand new SLS Brickell under the spell of two of the most coveted names in culinary, José Andrés and South Florida’s own Michael Schwartz. Andrés, this year’s Tribute Dinner honoree, is recognized worldwide for his energetic passion for telling cultural stories through food. His chic and delectable mark can already be found at the SLS Hotel in South Beach at The Bazaar by José Andrés and Hyde Beach, and now at the buzzing epicenter of downtown Miami at Bazaar Mar. Schwartz, whose flagship Michael’s Genuine Food & Drink is celebrating its 10th anniversary this year and widely touted for putting Miami’s Design District on the culinary map, will join Andrés at SLS Brickell with his first-ever Italian concept Fi’lia. Guests will be assigned seating prior to this event. We can only guarantee guests who purchased tickets together will be seated together. If you would like to be seated with another guest(s), please send your request via email to tickets@sobefest.com. PURCHASE TICKETS

Your Spectacular 2016 Holiday Party, The Genuine Way

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Discover how Michael Schwartz Events can make your 2016 holiday gathering spectacular!

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Hard to believe but we know you are starting to plan for the 2016 Holiday Season, from Art Week to the New Year.  Let our James Beard Award winning-led team help you handle all your event needs with fully staffed catering off site including customizable menusmobile wood oven, decór and satellite bar.

Or, host your private party at one of Chef’s distinctive restaurant concepts that form The Genuine Hospitality Group.  Email Special Events Director Lindsay Guidos at MICHAEL SCHWARTZ EVENTS or reach her at 786.708.6826 to get started!

Michael’s Genuine | fresh, simple, pure
130 Northeast 40th Street
Miami, FL 33137

As the chef’s flagship restaurant, Michael’s Genuine offers a laid-back atmosphere and seriously good food, a neighborhood bistro that is the ultimate showcase for the type of cuisine that Michael does best – homemade, unpretentious, delectable, with an emphasis on great local ingredients. The restaurant can accommodate festivities for up to 150 guests as a buyout or separately in its bar room (18 seated or 35 standing cocktail party), main dining room (60), or outside patio (80) for lunch, brunch and dinner.

Harry's mobile wood burning oven, the perfect holiday -- or Art Week -- party on wheels.

Harry’s mobile wood burning oven

Harry’s Pizzeria | Neighborhood American
Pizzeria 3918 North Miami Avenue
Miami, FL 33127 2996 McFarlane Road

Coconut Grove, FL 33133 Harry’s Pizzeria is all about fun, and parties are no exception. Whether in the Design District (seats 40 inside, 20 outside) or in Coconut Grove (seats 54 inside, 16 outside), it’s a perfect fit for happy hour gatherings, pizza parties, bachelor parties and more! Menu options include snacks, salads, pizza and entrées from the wood-burning oven. Harry’s can also hit the streets with a mobile wood burning oven for offsite events, the the perfect holiday — or Art Week — party on wheels.

Cypress Tavern | American Grill & Cocktail Bar
3620 Northeast 2nd Avenue
Miami, FL 33137

Our intimate dining room is rooted in top notch food and service with an old world sensibility from James Beard Award-winning chef Michael Schwartz. Evoking the simplicity of classic brasserie fare and open for dinner and weekend brunch, the restaurant’s size is perfect for lunch or dinner buyouts with customizable menus that play to a classy, lively experience. Cypress can accommodate seated parties up to 50 guests, or reception-style gatherings up to 75 guests.

ella pop café | light and airy café
140 Northeast 39th Street
Miami, FL 33137
ella is nestled in Palm Court, a beautiful sun-drenched plaza in Miami’s Design District. Michael’s eldest daughter Ella is its inspiration! The café is open Monday to Saturday from 9am – 7pm and Sunday noon – 5pm serving breakfast, lunch and early evening bites (as well as large to-go orders and catering), with beverages including Panther Coffee, JoJo Tea, beer and wine. After hours ella is available for private seated dinners and chef tables for up to 28 inside or standing receptions for up to 500 in Palm Court. A sleek and airy spot for effortless events!