Genuine Marketing Fall Internship

Summer is about to end, and we could not be more energized for the busy season ahead, full of exciting programming and restaurant openings.  The vacation may be over but the Genuine adventure is just getting warmed up!

We are looking for a college, graduate student or recent graduate passionate about restaurants and marketing. The position will lead projects and have a big impact on our business. Specific work could include assisting the marketing staff on the launch of new restaurants across various Genuine brands; developing social media strategy and content and social metric tracking; working on local store marketing efforts for existing restaurants and formulating elements of a corporate social responsibility strategy.  Email Joel White with your resume and a cover letter to apply!

Requirements:
· start date: week of September 5th
· ability to work 20 hours a week for 12-16 weeks
· available to work on-site at The Genuine Hospitality Group offices in the Design District
· great communication skills, including writing
· self-motivated worker
· ability to develop content for blog and social media including photography and verbiage
· loves food and is a great team player
· meticulous with details and works well under pressure
· social media savvy
· Abode/Indesign knowledge a plus

Compensation:
· weekly paycheck and/or college credit
· parking expenses covered
· Lunch when at work and restaurant gift cards

Whole Hog, Full Circle | Chef Matt Hinckley’s Fancy Meats Kickstarter Campaign is Live

Planting new seeds. The Schwartz family hosted a little homecoming BBQ in the spring with Matt. He brought goodies.

Matt back in the day in his happy place, the oven station at MGFD rocking a brunch tortilla.

The prolific marriage of inspiration and efficiency can’t be found in the vacuum of one dish alone.  It’s the full circle approach where sourcing is king that Michael lives by, and that produces the kind of menu that makes sense.  You know it because it defines Michael’s Genuine®.  This too speaks to nature of the talent that is drawn to work in our restaurant and comprise a team that will practice it every day.  A simple way to guarantee action, that this idea actually plays out, is by bringing ingredients in WHOLE… to work with everything, and in that, know where they were raised, how and by whom.  It’s a built in way to keep us honest and a tool for cultivating this culture in the kitchen both for veterans and newcomers.  Today we celebrate the whole big picture, which when we are lucky, extends to those who have moved on from the seed of Genuine to sew their own.  Like Chef Matt Hinckley.

Matt’s Orlando-based operation, Hinckley’s Fancy Meats is taking a next big step to completing its own circle.  He has secured approval by the Florida Dept of Agriculture and Consumer Services (FDACS) as a Retail Meat Market and is putting the systems in place to begin shipping his nose-to-tail, sustainably-sourced products — with a focus on charcuterie made with heritage hog breeds that are responsibly-raised on small farms in Florida — nationwide.  Click here to support his Kickstarter campaign, which went live this morning.  You have 29 more days to donate for one-of-a-kind opportunities like a Michael’s Genuine Trunk Show when Matt returns to the wood oven at Michael’s Genuine Food & Drink for one night only. Hinckley’s Fancy Meats will have a pop-up trunk show with a sneak peek at what you can expect in the mail. $100 guarantees you a reservation, a menu signed by the whole team, and a pound of Hinckley’s Fancy Bacon.  But what of that $7,500 or more pledge for a Caja China Superbowl Fiesta wherein he sources a sustainably-raised 60-70 lb. heritage breed pig from a small, independent Florida farm and roasts it whole for you and up to 60 of your closest friends at your 2018 Superbowl party!?  Butcher’s block and a bunch of condiments, service right off the coals, included.

For me, Matt was always the resident food anthropologist during his tenure as Sous Chef at Michael’s Genuine® Food & Drink from 2009-2011 (and later opening chef of the original Harry’s Pizzeria®.)  Thanks to Matt, Lamb stew would become something way more than an aromatic pot of goodness.   It was a trip not just to Africa, but specifically Morocco in the cous cous and Ethiopia in the awaze.  His dedication to knowledge has been transportive, taking him around the world and bringing it to the table for all of us to enjoy.  In a December 2010 post on The Genuine Kitchen, he wrote of our pasta program and how it expressed what MGFD was all about — a perfect canvas for cross utilizing product and using different parts of one animal, like a whole pig. “Food tastes better when you are in touch with the source,” he would explain, and as such cooking begins long before ingredients are in the kitchen.

This is Hinckley’s Fancy Meats’ rallying cry, providing fresh cuts of meat as well as various types of charcuterie and smoked meats. Popular signature items thus far have been Tasso Ham, Hinckley’s Fancy Bacon, Florida Ham, Grass-fed Pastrami, Breakfast Sausage, and Andouille.  Matt makes seasonal creations and limited runs, a nose-to-tail butcher shop, but with plenty of familiar offerings as well, crafted with the home cook in mind.  The funding will help Hinckley’s Fancy Meats purchase the necessary equipment and supplies to expand its business model and steward the mission. By offering shipping and delivery, Matt will be able to drastically expand his market and work toward making a better and more transparent food system.  It’s about opening access for the home cook to have access to the same quality ingredients that chefs use in the best restaurants in the country.  We can all get behind that.

 

Keeping the Miami Spice Season Real with Subject to Change Menus at Michael’s Genuine® Food & Drink

At Michael’s Genuine, the city’s annual Miami Spice restaurant promotion is about doing it right, or not doing it at all.  It’s what we’ve come to expect Michael to harp on each summer as it approaches, and we’re glad he does.  The reminder serves a few purposes.  For the kitchen, it’s a call to action for the chefs — they better understand why we participate and have seasoned guide rails to kick off the process in the right way. The opportunity forces the kitchen to work within a formula that encourages critical thinking on everything from cross utilization of product to how to incorporate seasonal ingredients that are available and abundant. The objective is to offer guests a great value, something they want to eat that isn’t just a prix fixe thrown together from what’s on the menu already, and a reason to come back to try something new with weekly changes. Chef de Cuisine Tim Piazza and Pastry Chef MJ Garcia have heard the call loud and clear.

“It’s important we create a well-balanced offering, not phone it in,” Michael explains.  “We look closely at what makes the most sense to execute with the greatest benefit to our guests.  Sometimes having a structure like this can be a great tool for smart creativity.  If we do it right, Spice can be a platform to introduce new dishes to our regular menus.”

MGFD will offer Miami Spice Lunch ($23 – Monday-Thursday) and Dinner ($39 – Sunday through Thursday) including a choice of Appetizer, Entrée and Dessert from August 1 to September 30. In addition to the 3-courses included in Miami Spice, the restaurant will also run a selection of dishes from its regular menu as optional supplements at special prices. The Genuine Hospitality Group Beverage Manager and Sommelier Amanda Fraga will feature a cocktail for $10, with accessible wines highlighted from the wine list for convenience on the back of the Spice menu. Pricing is not inclusive of tax and gratuity, and menus will change regularly throughout the two months to fully embrace the program the genuine way.

Our initial menus are above, but when we go live Tuesday, August 1, they will be available and updated as weekly changes are made at michaelsgenuine.com.

[Recipe] Mango Upside Down Cake

Whether you are following your nose and creeping front yards to forage the perfect specimen, or running and hiding while trying not to squish the rotten ones, no one can escape mango season in South Florida. It’s here!

Michael surprised us this morning with the fruits of his Graham tree home-baked into an upside down cake.  Crumbs are about all that’s left!  “It’s no Haden, but my kids love when I make this cake, so I brought you guys some!”  Graham is a fiberless cultivar that originated in Trinidad and became popular nursery stock tree in Florida for home growing due to its fine flavor and good disease resistance. It was even selected as a curator’s choice mango for Fairchild Tropical Botanic Garden’s 2008 mango festival. Not bad!  

Fresh fruit caramelized and embedded in rich buttery cake makes a great dessert any time of year, especially this time.  The beauty of this one-pan cake is its simplicity: you don’t even need a cake pan.  When people take their first bite, the reaction is always the same: oh my God! It’s great with a scoop of basil ice cream as a point of contrast to the caramelized to the point of almost burnt brown sugar… or just plain vanilla will always do!  Enjoy this oldie but goodie below, from Michael’s Genuine Food: Down-to-Earth Cooking for People Who Love to Eat.

Mango Upside-Down Cake

Serves 8 to 10

4 tablespoons (1/2 stick) unsalted butter
¾ cup packed light brown sugar
2 1-pound firm-ripe mangoes, peeled, pitted, and cut into ½ inch slices
11/2 cups all-purpose flour
3 tablespoons cornmeal
1 teaspoon baking powder
¼ teaspoon fine salt
8 tablespoons (1 stick) unsalted butter, softened
1 cup plus 1 tablespoon granulated sugar
1 teaspoon pure vanilla extract
4 large eggs, separated
2⁄3 cup buttermilk
Basil Ice Cream (recipe follows), optional

Put a 10-inch cast-iron skillet over medium heat and add the 4 tablespoons butter. When the butter is melted, stir in the brown sugar. Simmer, stirring occasionally, until the mixture looks like caramel, about 5 minutes. Swirl the pan around so the caramel covers the bottom completely. Remove from the heat. Tightly fan the mango slices over the caramel in concentric circles to cover the entire bottom, overlapping the slices.

Preheat the oven to 350°F.

In a mixing bowl, whisk together the flour, cornmeal, baking powder, and salt. In another bowl, beat the softened butter with a handheld electric mixer on medium-high speed. Gradually sprinkle in 1 cup sugar and continue beating until light and fluffy, about 5 minutes. Beat in the vanilla and egg yolks, one at a time, scraping the sides of the bowl with a rubber spatula if necessary.

Reduce the mixer speed to low and add half of the dry ingredients, mixing until just combined. Stir in the buttermilk, then add the remaining dry ingredients, stirring to incorporate.

Beat the egg whites in another bowl with cleaned beaters until frothy.

Sprinkle in the remaining 1 tablespoon sugar and continue to beat until the whites hold stiff peaks. Gently fold half of the beaten whites into the batter with a rubber spatula to lighten it. Then fold in the remaining whites; it’s okay
if some white streaks remain.

Pour the batter over the mangoes and spread evenly to the edges of the skillet. Bake until the cake is golden brown and a toothpick comes out clean when inserted into the center, 45 to 50 minutes.

Cool the cake in the pan for 5 minutes. Run a knife around the inside rim of the pan to loosen it from the sides and make sure the cake will come out easily. Set a serving plate firmly on top of the pan and carefully flip it over to invert the cake onto the plate. Cool before serving with basil ice cream, if desired.

In the Lychee Loop: Miami’s Summer Season Grows into the Genuine Menu

MJ shows off .005% of our 600 pound haul, as culinary assistant Dillon Wolff (left) learns the ropes with chef Max Makowski (right) on inventory, forecasting and other important matters in the growth and support of The Genuine Hospitality Group and Michael Schwartz Events.

We’ve been waiting on these for a while now, so we are really excited to get them in today,” MJ Garcia explains.  MGFD’s Pastry Chef and I are having a handoff of sorts at the Genuine Commissary, our company’s prep kitchen facility off Miami’s bridge-stitched intracoastal waterway at 79th Street. The afternoon boasts clear blue skies and the occasional white puff, with evidence of the morning’s monsoon in glints and mirrors in the pavement.  Seemingly sprung from nowhere in a hurry, complete with umbrella-flailing sideways rain, last Monday, June 19 exhibited typical wet season behavior, weather that grower Roland Samimy picked and plodded through on his family’s Homestead groves before making it rain 600 pounds of lychee at the commissary. We can take a hint, anticipate the cue. Summer has arrived in South Florida in its moody torrent of active skies and colorful ingredients.  

I’m here collecting “seconds” Roland left to indulge my affinity for the alien fruit’s annual arrival, and MJ is humoring the ensuing curiosity, offering a peek into the process of how we systematically shed fuschia reptilian skins to reveal sweet-tart flesh at the table in recognizable, but not necessarily transformative, ways. So you can see and therefore know what you’re eating and discover where it comes from.  The objective of the exchange? To better understand the magic that happens when buying power and supply collide to drive creativity and create demand. Maybe change minds. Even behaviors. Because Roland knows all too well that there’s something to parse here, in the why of “seconds,” panicles with maybe a couple perfect specimens amidst a cluster of immature fruit.

“It was a very very dry, warm winter. The flower came out strong and then dried up or blew off before pollination,” he explained over the phone earlier on his way up Florida’s Turnpike.  “Lychee are special, and they’re fickle. They like tropical, and in a sub-tropical climate with more and more variability each year, crops can’t adapt on a dime. It’s become difficult for local farmers. Projections from year to year are hard.  It’s too hard for them to make the numbers, especially with competition from Mexico and Thailand undercutting prices. Put it all together and you have more trouble growing this fruit and making a living.”

Perry Samimy in the family grove at peak of harvest on June 11, 2011.

So a dry spell and wind at the wrong time can kill a season, even a crop for good.  Take the Samimy operation — a labor of love, really, not the family’s livelihood.  They now have one of largest groves in South Florida at 20 acres, and Michael’s been buying from them since before MGFD existed.  We experienced one of our best seasons in 2015, a dramatic bumper crop that yielded 100,000 pounds from the grove’s 1,100 trees.  The Samimy’s 2017 season will produce 1,000 pounds if they’re lucky, with 1/3 of trees actually fruiting, and only the heartier Brewster variety not the usual first-of-the-season plumper, smoother Mauritius.  That’s a decrease of 99% — erratic to say the least. We call it like we see it: lychee is the canary in the coal mine for climate change.

Dr. Jonathan Crane at University of Florida’s Tropical Research and Education Center in Homestead explains that lychee was introduced into Florida before 1880 and by the ’50s there was a lot of interest and promotion of planting. With support from the USDA, Florida Department of Agriculture and interest groups like the 130-year old Florida State Horticultural Society comprised of fruit, vegetable and ornamental farmers, groves sprung up across the state, from Winter Haven in Polk County in the north to all the way down to Miami-Dade. The Florida Lychee Growers Association formed in 1952 even touted “You can plant lychee wherever you can plant citrus!” The thinking back then was the crop had a lot of “cold tolerance” but after four freeze events back to back in December ’57 and January ’58 killed most everything north, the crop dwindled to small plantings here and there in center of state mostly adjacent to lakes and about 100 acres or so in Palm Beach and Miami-Dade Counties. Our neck of the woods is currently home to about 1,000 acres.

Making lychee history, a dip into the archives (courtesy Dr. Crane)

“To be politically incorrect, lychee is a great example of global warming,” says Dr. Crane.  “In order to flower reliably, dormant trees have to be exposed to temperatures below 60°F for anywhere from 300 to 600 hours, depending on how cold it gets.  What has been happening in the past 7-8 years is we are getting less and less cool temperatures in Miami-Dade. They aren’t getting sufficient what we call ‘chilling hours’ to induce them to bloom. There is a macro trend at play here.”

What can we do?  What we do best. Feature and get excited about lychee.  And let you know when something’s up with our sources.

“We save the prettiest ones to serve from pastry, simply over ice,” MJ continues.  “What we try to do and can do now thanks to the commissary and specifically our new big walk-in freezer is extend the season by buying in bulk and time releasing the reserves.  Lychee is such a short season, especially this year, and the best way to store them is shell-on frozen.”

Pastry is already highlighting the fresh product turning out the smooth-as-can-be lychee-coconut-vodka sorbet popular from last year. It debuted at brunch last Sunday in a refreshing sundae with its delicate melt meeting hibiscus syrup and a double whammy of fresh lychee on top. MJ describes it as the perfect canvas for lychee, “subtle, fragrant and fresh.”  They loaded ella with a batch of popsicles yesterday.

Chef de Cuisine Tim Piazza has plenty cooking beginning this week. On Friday we tasted Yellowfin Tuna Crudo with lychee, serrano, pink peppercorn, basil, and lime from the MGFD raw bar and then followed along as he put together Crispy Pork Belly & Lychee with coconut milk, herbs, chile, and cashews.  Both super delicious and such different yet compelling expressions of the same ingredient!  A lightly cured shrimp and lychee dish was a hit last year at dinner, so we’re hoping it will be back or perhaps a variation.

Phoenix: Bacardi Superior, St. Germain, lychee, grenadine, lemon, cranberry

The MGFD bar always does a great job of maximizing yield, capturing luscious juice for cocktails like Phoenix with Bacardi Superior, St. Germain, grenadine, lemon and cranberry.  TGHG Beverage Manager Amanda Fraga loves lychee for its unique flavor. There’s always a Lychee Martini available, special because it’s made with fresh lychee juice, not the typical canned variety you might be used to, and the guest’s choice of vodka. The sky’s the limit from there since it plays so well with other fruit flavors, as well as a wide range of spirits.

Stay in the lychee loop on our restaurant menus throughout the summer with the hashtag #genuinelychee.  Keep your eyes peeled for other tree fruits, like nectarines, mangos and cherries cropping up everywhere.  It’s going to be a fruitful summer no matter what!

The Genuine Kitchen’s backstory on the Samimy family groves, the local lychee crop, and its embrace in our restaurants can be found here.  I also interviewed Chef for the first time for a piece on the Miami New Times food blog here, as the first lychee harvest of 2009 rolled in.