A Genuine Miami Deli for Delivery… and Pick Up Beginning Friday!

Miami will soon enjoy Michael Schwartz’s freshly-made, chef-engineered deli favorites in more ways!  Schwartz’s Genuine Miami Deli, which began delivering sandwiches, bagels, and appetizing things like pastrami and smoked salmon by the pound last Thursday will add the ability for customers to order online from its website for takeout beginning this Friday.  Simply visit schwartzgenuinedeli.com to build your order without additional delivery fees or wait time.  The deli is open 7 days a week from 10am to 4pm.

Where will Schwartz’s Genuine Miami Deli take you? Share your #MiamiDeliMoment on social media.

“I have a soft spot for this kind of food, growing up with it over Jersey Shore summers and from my time working in New York City. There’s nothing like warm, soft rye bread folded over tender, juicy slices of perfect pastrami to stick with you,” reflects Schwartz. “It’s no surprise we’ve been making bagels and brining and smoking our own pastrami for years at Michael’s Genuine® Food & Drink so I thought, why stop there? I think we’ve always had a deli we just didn’t package it that way. Now with our commissary kitchen dialed in over these past few years it’s time to turn it out. And don’t forget the pickle!”

The menu is built around Schwartz’s deli favorites and iconic items, beginning with made-to-order “Overstuffed Sandwiches” served on rye with a ½ sour pickle, and appetizing priced by the pound like the deli’s house-made pastrami. Deli meat sandwiches include Hot Pastrami ($16), Fresh Roasted Turkey with lettuce and tomato ($14) and a Pastrami-Turkey combo ($15). The “Make It Special” adds Russian dressing and coleslaw to any of the above for $3 more. Chicken Salad ($14), Egg Salad ($11) and Tuna Salad ($12) are served as sandwiches with lettuce and tomato, or in a 3 scoop mix or match Salad Platter ($16).

Swiss, American or Munster cheese can be added to any of the above for $3. Sandwiches come with condiments including Gulden’s mustard and mayonnaise. Pastrami, turkey, and all salads are available priced by the pound.

Homemade Bagels are baked fresh daily and come in Plain or Everything ($2) or sliced with cream cheese ($3). “The Works” ($17) is a fan favorite featuring your choice of bagel with smoked salmon, cream cheese, tomato, red onion and capers. Pick your desired mix of 13 bagels in the Baker’s Dozen ($21). Smoked Salmon ($45/pound) and cream cheese ($5/pound) makes a party.

Savor a taste memory in perfectly crumbly, creamy and thick homemade Whole 6” NY Style Cheesecake – it serves 6-8 and is available in plain ($42) and Strawberry ($49).

For the full menu and to order online visit schwartzsgenuinedeli.com, @schwartzsgenuinedeli on Instagram or find us through our delivery partners UBEReats, DoorDash and Postmates.  Have a suggestion or feedback on your order? Drop us a quick note at info@schwartzsgenuinedeli.com.

 

When a Just Ok Bagel Is Not Good Enough, The Genuine Commissary Dials in the Schwartz Recipe

“MJ always has to touch the dough.  Always,” explains Chelsea Hillier, assistant pastry chef.  It’s 5:56 a.m. and work on the day’s prep list has already been in motion for 30 minutes.  We’re spending the morning at the Genuine Commissary, where the energy is decidedly different than later in the day.  It’s… well… therapeutic?

To understand how a place so frenetic can glaze-coat the spirit and spark a twinkle in the eye, you have to be there. In fact, I prescribe a visit with MJ and her team to anyone afflicted with a case of sour attitude or bad day.  It’s a dose of good vibes, creative energy and inspirational collaboration like no other I’ve experienced.  Talk about knowing where our food comes from… They have their hands all over it.

“We started making the bagels because Harry and I went to brunch on Miami Beach,” chef Michael recounts. “Harry’s bagel arrived, and it was like a Lender’s. At this fancy place! I listened to myself as I justified how this could happen — that it’s too hard to make good bagels, so why go through the pain of making sure it’s done right, the extra cost and time associated.  It was then when I realized that was totally ridiculous.  We shouldn’t have to suffer through shitty bagels.  Let’s make bagels!  So Harry and I spent a few weekends after that testing recipes and figuring it out.”

Spreading the peanut butter cream to the nutter shell. Myrtille is one of several commissary staff exclusively working on-site,  not including TGHG chefs overseeing the production or popping in on any given day for recipe testing or other projects related to Michael Schwartz Events.

MJ, whose title of Pastry Chef is more and more savory these days, and Chelsea have totally embraced this thought process and put it into action, with their well-oiled machine.  It’s an exercise in “mental time management”, and to get good fitness there serves them in every aspect of functionality and productivity at the space.  That they are taking on bagels to begin with demonstrates the strength of the operation, and its steady and calculated evolution from humble beginnings in January — both in capabilities and the scope of its role. The commissary now supplies Ella Pop Café with 12 to 14 a day (“We want them to be fresh, and eliminate waste when possible, so no crazy pars,” they say) and 56 on Sunday’s for Michael’s Genuine.

“We used to do the English muffin at brunch, and Chef was like ‘I want you guys to do bagels’ and he gave us this recipe and asked us to develop it,” MJ explains. “It really came to life when we got the commissary and this (combi) oven.  There aren’t a lot of places that make them by hand, from scratch.  We just worked with the dough and used the Rational as our ally to make the best of it in a controlled environment. Before we would boil them, we were trying to be rushed at the restaurant to get it done, and they weren’t right.”

As Chelsea rolls and then rests the dough before pulling them into loops, she explains that the bagels take good chunk of time even if it is only 12 to 14. The key to bagels is keeping a clean workspace, and that also includes your hands.  You don’t want to incorporate more flour or oil than necessary, even the tiniest bit.  They need to sit and rest for the gluten to develop properly in the dough, not too much or they’ll get tense and rip, overextending like a muscle.

“It’s a time to breath and think amidst the craziness of the pace from one thing to the next. It’s like therapy,” she reflects. “The time they need depends. You need more than time to know.  You have to touch them, and use all your senses to know when.  I usually stare at the prep list and contemplate as I’m pulling them.”

Homework.

So much depends on time and timing here for it to all work, from the bagel dough and all its stages including proofing and baking, to adjustments on call times for the staff based on the work load for the week.  When the duck confit goes in for its 9 hour water bath (sous vide) at 8 a.m., you better have completed everything requiring the combi oven by then. In this way, the prep list double as a recipe, which Chef notes only serves if read all the way through before starting.  Then there’s the last minute requests, the fire drills you can’t plan for, like a downed walk-in cooler, that can set things off axis and require smart, creative thinking on the fly. It’s a business of anticipation but also of problem solving.

The day builds momentum from the instant Chelsea opens the kitchen, a mind-blowing (cue the new emoji!), eye-squinting 4:30 a.m. on Sundays.  The morning is the most hectic because because the team needs to knock out all orders for the restaurants, to supply everyone — and they want things fresh.  They base everything off Ella’s timeline so that means 8:30 a.m. delivery. On days there are early orders for Michael Schwartz Events, that could be 7:30 a.m.  Rye Butterscotch Brownie trimmings make it all better, of course. So does the surprise, creative elements unique to each day.

“We never do the same thing. Everyday is different,” Chelsea smiles.  “There are certain routines and things we need to make. Sometimes we do cupcakes or special cookies.  Whoever is making the donut gets to make what they want to make and have a creative outlet.  If we want to bring something in we always make sure we have a plan for it.  I’m working on developing the brunch menu to reflect the arrival of season.  So if I bring in pears, we find ways to cross utilize them across many restaurants and formats.”

Then there’s the fun of watching MJ and Chelsea bat back and forth like a tennis, crosschecking tasks and playing off each other’s moves and sensibilities, which are opposed in the most fluid and collaborative way.  Complementary, like any effective creative pair.

“I think everybody at the commissary really enjoys working here,” MJ reflects.  “We all come with a purpose and work equally as hard, and at the end of the day that’s what worth it.”

Training Days! Ella is Ready to Pop & Here’s the Opening Menu.

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Bagel or Begel, Mr. Schwartz?

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True Loaf pastries greet customers with layers of buttery smiles.

Training is in full-force at our highly anticipated pop-up café, ella, opening in the Design District’s Palm Court hopefully by Thursday.

Here’s a deeper look into the menu and its 3 sections: “until 11am”, “all day”, and “after 11am”. Opening in the morning, ella’s “until 11am” section will consist of more breakfast-ey items that are perfect for people who work in the area picking up a quick bite or hungry shoppers on the go. The 9-grain pancake, a dish originally on the Michael’s Genuine brunch menu, features 9-grains in the batter, adding heartiness to this supple pancake. The breakfast sandwich is a classic take with the simple bacon, egg, and cheese line up on a fluffy english muffin. Last is the power breakfast, and it is just that!  This healthy “picker-upper” combines Greek yogurt with Michael’s balanced, delicious mix of chia jelly, banana, blueberries, granola, pumpkin seeds, hemp seeds, and dried mulberries.

Featured on the “all day” section of the menu are a couple items that are made throughout the day and are some of the most exciting items! A classic avocado toast on True Loaf bread is the perfect bite for any time of the day. Another very special item our homemade everything bagel that comes with beet-cured wild salmon. Chef Roel Alcudia perfected the recipe for these amazing bagels, and is “very excited about them!”

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The everything bagel in all its glory… with everything.

He starts with the usual suspects- yeast, flour, water, salt- and lets the mixture rise (about 20-30 minutes). He then divides them into balls, flattens them, and cuts a hole in the middle, creating the classic bagel shape. After letting them rise again, they go into a boiling pot of water with barley syrup to add flavor and a crust on the outside of the bagel for one minute on each side. They are then given an egg wash, dipped into an everything topping, and baked in a 400 degree oven for 15 minutes. The end result is a perfectly chewy and light bagel. They are topped with a beautiful beet-cured salmon, which has a red color given by the beets. The salmon is cured overnight in a beet and gin purée, then rinsed and cured again in herbs. It adds a perfect saltiness to the bagel.

The “after 11am” section features classic lunch items such as a daily soup, a grilled cheese with caramelized onions, and an heirloom tomato salad with feta and pickled onions. There are also a couple more unique items, such as the vegetable tacos that come decked out with black beans, avocado, pickled onion, cilantro, and cotija cheese, all on a tequila blue masa tortilla. Also the rock shrimp summer roll, which is a light and refreshing roll filled with fresh herbs and veggies to create the perfect bite for a hot summer day.

ella3 (1)ella is located in the interior west end of Palm Court at 140 NE 39th Street, unit 136 to be exact. In addition to street parking, the Design District offers valet from $5 located at the entrance to Palm Court on 39th Street in between NE 1st and NE 2nd Ave and the Palm Court Parking Garage is open from 9 am to 9pm Monday-Saturday and 11am – 7pm on Sunday, $3 for the first 4 hours, $6 for 4-6 hours, and $25 for 6+ hours, with the entrance located on NE 38th St. Ascend through the Dome and look for the umbrellas.

The café will serve fresh-squeezed orange juice, Panther Coffee, Art of Tea, bottled cider and beer including Chef’s Michael’s Genuine® Home Brew, and a selection of wines by the glass and bottle including the house Lua Rossa blend. There is indoor counter seating for 8 and seating outdoors for up to 40 with umbrella-shaded tables and potted herbs and succulents. Take a seat and enjoy the day with whatever beverage suits your fancy, and choose from our daily charcuterie and cheese selection from the butcher’s board.

Hours of operation will be Monday to Saturday from 9am – 7pm and Sunday from 12pm to 5pm. ella offers takeout and will accept all major credit cards. For more information, visit ellapop.me or follow the café on Instagram and Twitter @ellapopmiami.  See you there soon!

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