Introducing Tigertail + Mary: Lush Neighborhood Retreat for Relaxed American Cooking Opens May 2019 in Coconut Grove

Coming Soon: An oasis devoted to vegetable-forward food and the easy village lifestyle of Miami’s oldest bohemian neighborhood on Biscayne Bay

Since announcing the project some four years ago with Park Grove co-developers Terra and Related Group, we are excited to share today the details on our newest restaurant, coming to Coconut Grove in May — Tigertail + Mary!  Following Harry’s Pizzeria’s successful 2015 debut, Chef’s second in Miami’s oldest village on Biscayne Bay is a lush neighborhood retreat for fresh, vegetable-forward American cooking, inspired by the Grove’s one-of-a-kind bohemian lifestyle, easy energy, and textured tropical landscape. For Michael, good food begins with great product, and here the menu will celebrate this notion’s ultimate expression – vegetables – as well as other fresh, thoughtfully-sourced proteins, like local seafood and meat from animals raised with care.  To get to know the restaurant and the neighborhood as opening approaches, follow @tigertailandmary on Instagram, Facebook and visit our new landing page at tigertailandmary.com.

Patio! Landscaping hasn’t fully begun but we have designs on one of our favorite Miami backyard and front lawn treasures — mango trees!

“Coconut Grove feels good I think because it doesn’t try too hard to be something. It is consistently, 100 percent itself, full of good energy and honesty. Food should be this way, too,” he explains. “We’ve always embraced this notion as a restaurant group, and as we’ve grown, it has become an extremely important lens that defines our Genuine approach in each new space we inhabit. For us it’s about food that is unhindered in its sincerity to the ingredient and the way we want guests to feel welcome when they join us. Being in the Grove in many ways reminds us of what we aspire to be, and creating this restaurant and the dining experience has been an affirmation of our commitment to know ourselves better and be who we are. We’re having fun making good food and making a place our neighbors can feel good calling home.”

Hero signage concept from Ribbit, a long time collaborator responsible for our flagship neon signage at Michael’s Genuine.

Tigertail + Mary’s space and design by longtime Schwartz-collaborators Grove-based Arquitectonica and Meyer Davis Studio (NYC) is informed by its natural surroundings, embedded at the intersection the North Grove’s two main streets and fronted by a new corner park next to Terra and Related Group’s Park Grove entrance. The restaurant offers seating for 120, including bar, main dining room, private dining room and outdoor patio. Biscayne bay breezes, marina sails and palms dotting the coastline are the backdrop, while the front lawn opens up to a thicket of neighborhood streets and homes set within a densely layered colorful tropical canopy. A winding pathway entrance is embraced by foliage drawing guests in. Textured fabrics and natural materials in the design develop the relaxed feeling of the outside environment in the dining room, and the open kitchen with hearth and charcoal grill conjures a welcoming feeling.

Always working.

The restaurant opens in mid-May and will offer breakfast bakery items from its walk-up café with seating at tables in the park, lunch, dinner and brunch. Valet parking will be available in addition to metered street and nearby garage. Look for reservations to open in early May. Walk-ins always welcome. Menus coming soon!

We are busy and looking for amazing people to help us grow in the right ways.  Please visit tigertailandmary.com where positions will be posted to apply, or email jobs@thegenuinehospitalitygroup.com with your resume for ongoing opportunities and openings.  The Genuine Hospitality Group currently operates 9 restaurants including four locations of our pizzeria brand, Genuine Pizza®/Harry’s Pizzeria®, light and airy ella pop café in the Miami Design District and several branching from our fine dining roots at now 12 year old Michael’s Genuine Food & Drink in the Miami Design District: Amara at Paraiso, quintessential Miami restaurant with waterfront dining and fresh approach to bold Latin American flavor, fresh, bold Pacific Rim flavors at Traymore by Michael Schwartz at COMO Metropolitan Miami Beach, honest Italian at Fi’lia by Michael Schwartz at SLS Baha Mar in Nassau, The Bahamas, and a second location of flagship Michael’s Genuine Food & Drink in Cleveland at The Van Aken District of Shaker Heights opening April 8, 2019. Chef’s second cookbook, Genuine Pizza: Better Pizza at Home is due out May 14, 2019 with Abrams Books.

The Daily Scramble: Back to School for the ellas

Today the kids are headed back to school!  For the grown up ones like Michael’s eldest daughter Ella, today is the start of a new adventure. COLLEGE.  Freshman year is so exciting.  So much to absorb, new routines to learn, new people to meet.  Daddy Schwartz called upon Dr. Seuss for the words to say goodbye and good luck as his eldest chickie flew the coop for Tulane University this weekend: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…”

And since you are smart like Ms. Schwartz, you know you can’t start the day, especially the first day back to school, without a good breakfast.  ella has your back thanks to some additions to the breakfast line up that happened over the weekend!  This morning began in hypermode as Miami artist Alejandro Contreras (our friend from Design Miami’s past) put the finishing touches on our new blackboard to complete last night’s vinyl installation. Kitchen manager Vanessa Nunez put out the cafe’s first Daily Scramble, two eggs, today with caramelized onions and herbs, with True Loaf wheat toast.  Alejandro should have an extra kick in his step today, especially after that $350 macchiato (I fixed the decimal point.  Where’s my refund!?)  

AlejandroThose looking for gluten-free options have many things to choose from on the current menu, but we are also pleased to now offer the sandwiches and other dishes with gluten-free bread upon request!  Zak the Baker’s gluten-free chocolate almond cookies also came in to satisfy those sweet teeth out there.  Enjoy getting scrambled, take a seat under the shade in Palm Court and ease into the school year.  Fall’s almost here!  Please find the updated menu at ellapop.me!

Branding, Boars & Babies: The Big B with Pocket-Sized Digital Designer Ilysa Corns

TCR logoDesign mtg w schwartzBranding. One simple word, such infinite effects.

The Nike Swoosh come to mind?  How about Apple’s Apple, or the Crown of England?

Each of these images are internationally recognized, and have come to represent everything that the companies stand for.  As far as branding goes, that’s called nailing it.  

Swoosh.

There are poor examples, of course, but you won’t remember those.  And if you’ve got a team filled with as much passion as they do drive, as I’ve been lucky enough to witness in action, then brilliant branding will follow.

So, as Michael drafts the next chapter of The Genuine Hospitality book for you, The Cypress Room, so do we embark on our next branding challenge.  Tomorrow a seeming small but potently mighty portion of that will become yours, as it has become ours over the past several months, when our website landing page goes live.  During the calm before the Design Miami/ storm, I sat down with an integral part of the team to chat about how our design magic happens, something usually left behind the scenes but at times like these pulsing at such a frequency that we have no choice and no greater pleasure than letting it bubble to the surface for all to enjoy and contemplate. Ladies and gentleman, Ms. Ilysa Corns…  Continue reading