Genuine Pizza™ Opens at Aventura Mall on Tuesday, December 5

The first location of Chef’s casual pizza restaurant is opening just in time for Art Basel and the holiday season, ready to feed hungry shoppers of all kinds!  Genuine Pizza (formerly known as Harry’s Pizzeria) is located in the lower level, exterior of Aventura Mall’s newly opened expansion wing.  It’s been a long time coming and so exciting to experience the finishing touches as they unfold on the new restaurant design, as well as training with front and back of house teams.  We are passionate about our favorite food!

The evolved concept’s interior by Miami-based craft and construction firm McKenzie features light woods and simple accents like custom yellow and grey Cuban tile, orange chairs, and the yellow-tiled Marra Forni oven. The environment invites guests to experience the attention to detail first hand, at a pizza bar fronting the open kitchen and a glass-faced active dough room at the entrance where the recipe is mixed, kneaded and proofed daily.

Outdoor seating is flanked by garden planters and fronted by two distinct, dramatic works of art: Aventura Slide Tower – a 93-foot tall sculpture by German artist Carsten Höller that visitors will be able to slide down and Gorillas in the Mist – a whimsical fountain by The Haas Brothers comprised of three large-scale bronze gorillas and four massive bronze trees.

“Honest ingredients, chef-inspired combinations and a thoughtful process is what Genuine Pizza is all about. We are truly passionate about our favorite food,” says Schwartz. “We are so excited to connect with a new community to the north and thrilled to be able to add better pizza and warm genuine hospitality to the offerings in our new home.”

In an effort to always improve upon the quality and consistency of the pizza, Schwartz and The Genuine Hospitality Group executive chef Bradley Herron are working again with Marra Forni’s Rotator Oven. With its rotating deck of pure cut Italian stone, the oven retains and conducts consistent heat to bake pies evenly and quickly. While also serving as an active and beautiful focal point for the main dining room with its canary yellow tiles in the open oven station, the new hearth is calibrated specifically for the chef’s unique dough recipe.

The core menu including Snacks, Salads, Daily Entrées, 11 Quick-Fired Pizzas, the option of gluten-free crust, and Dessert. Genuine Pizza carefully selects the ingredients it uses, like Niman Ranch for all of its meats. For beverages, Genuine Pizza offers creative wine and beer selections, along with great local brands including Panther Coffee and JoJo Tea. A daily pie and soup special keep things unique for each visit. Fans can now give the gift of better pizza with electronic gift cards, available for purchase at genuinepizza.com – choose your denomination and send through email or phone.

Aventura Mall offers complimentary garage parking adjacent to the expansion wing, as well as valet. Seating is 77 inside at tables and banquettes in the main dining room, 20 at the counter and pizza bar, and 28 outside.  Genuine Pizza launches with lunch and dinner Sunday to Thursday 11:30 a.m. to 11 p.m., Friday and Saturday until 12 a.m. – no reservations necessary. Takeout with online ordering at genuinepizza.com will be available. To reach the restaurant, call (786) 472-9170 or email aventura@genuinepizza.com. Follow the new location and join the conversation @genuinepizza and #genuinepizza on Instagram.  When the restaurant opens on Tuesday, visit genuinepizza.com to access full menus, social media, sign up for e-newsletter for updates on upcoming openings like Atlanta (December) at Phipps Plaza.

The slide to scale all slides, in our front yard!

Genuine Pizza is thoughtfully-made, a place to enjoy a great meal with great people and without pretense. Genuine Pizza is about consideration of every detail of the dining experience, from the careful selection of ingredients, to the choices made in crafting dishes and the space in which you enjoy them. Being “genuine” is about making the experience better, not embellished – making food and crafting an environment that people feel good about and want to return to. The seed of Genuine Pizza is Harry’s Pizzeria®, first opened by Chef Michael Schwartz in 2011 and now with three South Florida locations. With inspiration from his flagship Michael’s Genuine® Food & Drink, Harry’s became a fixture of the Miami dining scene and nationally-recognized pizza hotspot, named one of Food & Wine magazine’s 25 Best Pizzerias in the U.S. An evolution of the best of the original, Genuine Pizza celebrates its beloved, flagship menu anchored by 11 hand-formed pizzas featuring a tender, quick-fired crust with integrity, as well as a gluten-free option. At the table, the experience is complete with warm service and a wholesome dishes to make a meal, including snacks, colorful salads, daily specials and dessert. From the sidewalk to the dining room, the restaurant buzzes with friends and family hanging out over craft beer, a creative wine list and great music.

Aventura Mall features a collection of upscale boutiques, including Gucci, Louis Vuitton, Cartier, Tiffany & Co., Fendi, Givenchy, Burberry and more, as well as more than 300 shopper favorites such as Zara, Topshop Topman, Apple, Anthropologie, H&M and Urban Outfitters. Visitors also enjoy nearly a dozen restaurants and a taste of South Florida’s thriving cultural scene with Arts Aventura Mall, featuring contemporary installations by renowned international and local artists. Aventura Mall is open Monday through Saturday, 10:00 a.m. to 9:30 p.m., and Sunday, 12:00 p.m. to 8:00 p.m. Call (305) 935-1110 or visit online at www.aventuramall.com.

Your Ticket to Art Basel is Popping Up as a First Taste of Amara at Paraiso

Live music, bold Latin American flavors and Miami’s quintessential chef.  Amara at Paraiso is your can’t-miss ticket to Miami Art Week!

Get a first taste of Chef Michael Schwartz’s soon-to-open waterfront restaurant NEXT WEEK with a pop up dinner experience.  Guests will enjoy an Amara experience including snacks and cocktails for their table followed by 4 courses served family-style for $189 including tax, gratuity and valet parking. Inspired by its idyllic bayside setting, Amara at Paraiso brings together bold Latin American flavors, coastal ingredients and South Florida’s diversity of food culture to create the quintessential Miami dining experience from environment to cuisine to vibe. Revel in the dynamic energy, local ingredients, and natural beauty that defines what living in Miami is all about, and at the best time to enjoy it.

Click HERE to book your table through Resy before it’s too late. You may also do so by calling 305.702.5528. Seatings are available on the half hour from 7-9:30 p.m. from Wednesday, December 6 to Saturday, December 9 on-site at the restaurant in Paraiso Bay ( 3101 NE 7th Ave, Miami, FL 33137).

Hungry for Art Basel Week? Get a First Taste of Amara at Paraiso at Our Pop Up Restaurant

  

As Miami Art Week arrives in Miami, so does your ticket to chef-restaurateur Michael Schwartz’s quintessential Miami restaurant.

Join Michael and the restaurant team as we temporarily pop up Amara at Paraiso for four nights of dinner service before it opens in January!  Seatings are available on the half hour from 7-9:30 p.m. from Wednesday, December 6 to Saturday, December 9 on-site at Paraiso Bay (3101 NE 7th Ave, Miami, FL 33137). Guests will enjoy an Amara experience served family style including snacks and cocktails for their table followed by 4 courses, as well as a selection of wine, beer and other beverages for $189 all in.  Grab your table now by purchasing tickets here — we are now booking parties of 1 on up and the price at checkout includes everything (3% Resy booking fee off the base, as well as tax, gratuity, and valet parking). BATUKE, a Brazilian band that mixes rhythms such as Funk from the 70’s with Afro Samba, Brazilian Big Band, Batucada, Soul, and R&B, will be performing live at the pop up each night. Seating is not communal; you will be seated with your party. For parties of 7 or above, email reservations@amaraatparaiso.com to secure your tickets.

Inspired by its idyllic bayside setting, Amara at Paraiso brings together bold Latin American flavors, coastal ingredients and South Florida’s diversity of food culture to create the quintessential Miami dining experience from environment to cuisine to vibe.  Revel in the dynamic energy, local ingredients, and natural beauty of Biscayne Bay that defines what living in Miami is all about, and at the best time to enjoy it!

Introducing Genuine Pizza™ | Passionate About Our Favorite Food

Here’s to the notion we can always try harder, do more, make it nicer, work smarter, dough more precisely, fine tune the process, and be better at being genuine. Change can be scary, but we think same is scarier.  Introducing the evolution of our favorite spot for pizza, with a nod to where it all began.  Please join us in welcoming Genuine Pizza to the dance floor.  We are truly passionate about our favorite food!

This evolution has been years in the making, to see and see through an opportunity to bring more genuine pizza into the world, and we are thrilled to announce today that Harry’s Holdings, LLC. has secured a $2.5MM investment from the Florida Opportunity Fund to support the expansion of the Genuine Pizza concept.  We will unveil the first location at the Aventura Mall in November, featuring new restaurant design, branding and signage, while maintaining the popular and familiar current menu. Existing Harry’s Pizzeria locations will stay as Harry’s, but will eventually transition as we all get to know our new home.

“The new Genuine Pizza brand is not just a nod to Chef Schwartz’s flagship Michael’s Genuine Food and Drink, but also a much more appropriate articulation of our pizzeria’s mission and approach. Our use of the word Genuine is meant to portray a sincere and honest approach. Whether it is our ingredients, recipes and execution, flavor combinations or our hospitality, we strive to be Genuine in everything we do,” says Harry’s Holdings CEO Sunil Bhatt. “We are thrilled at the reception our new pizzerias in Miami’s Design District, Coconut Grove and Downtown Dadeland have received, and with the support of the Florida Opportunity Fund, we have a great opportunity to open many new Genuine Pizza locations over the next several years. For many of us, pizza is our favorite food and it is an honor and a privilege to share our interpretation more widely.”

The Florida Opportunity Fund investment will back Genuine Pizza’s rollout to 18 locations over the next few years, including Aventura (November), Atlanta (December), Cleveland and Miami Beach (2018), and Sunrise (2019). “We are excited to work with a world-class management team to bring the Genuine Pizza experience to more people in Florida and around the country,” said Jennifer Dunham, a Partner with Florida First Partners, investment advisor to the Florida Opportunity Fund.

Genuine Pizza is guided by a few important pillars: honest ingredients from trusted sources that care and make the best products; chef-curated, simple topping combinations that work great together, from someone who knows and cares; a deliberate process for doing things thoughtfully; an enthusiastic and passionate team who loves the food and approach to hospitality; a tireless effort to never settle, not only innovating with new menu items, but looking at how we can do everything better; and a sincerity and lack of pretension.


The new restaurant interior by Miami-based craft and construction firm McKenzie features light woods and simple accents like custom yellow and grey Cuban tile, orange chairs, and the yellow-tiled Marra Forni oven. The environment invites guests to experience the attention to detail first hand, at a pizza bar fronting the open kitchen and a glass-faced dough room at the entrance where the recipe is mixed, kneaded and proofed daily. The new logo design incorporates the word Genuine in script typeface with an ear of wheat at the end, to emphasize a main ingredient in the daily handmade dough.

For more information, please visit genuinepizza.com and follow on social media @genuinepizza!

Get Your Hands Doughy and Make Pasta with Chef

Just try to keep up… Chef!   Whether for a creative night out with friends or corporate team-building, this intimate pasta-making evening with Michael provides all the tools to learn how to mix, form and shape your way to pasta perfection. It’s all about learning the basics and taking them with you into your home.  And maybe the student showing the teacher a thing or two?!

Hosted after hours at Ella Pop Café in the Miami Design District, the twinkle light atmosphere of Palm Court sets the tone for a fun-filled evening of good food with the host with the most himself.   We had fun watching the class go down a couple of weeks ago, with plenty of glasses to go around courtesy beverage manager Amanda Fraga.  Each experience includes cocktails, hors d’oeuvres and a three course meal prepared by the chefs of Michael Schwartz Events when the interactive session is complete.  Book it by emailing Director of Special Events Lindsay Guidos today!