The Daily Scramble: Back to School for the ellas

Today the kids are headed back to school!  For the grown up ones like Michael’s eldest daughter Ella, today is the start of a new adventure. COLLEGE.  Freshman year is so exciting.  So much to absorb, new routines to learn, new people to meet.  Daddy Schwartz called upon Dr. Seuss for the words to say goodbye and good luck as his eldest chickie flew the coop for Tulane University this weekend: “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…”

And since you are smart like Ms. Schwartz, you know you can’t start the day, especially the first day back to school, without a good breakfast.  ella has your back thanks to some additions to the breakfast line up that happened over the weekend!  This morning began in hypermode as Miami artist Alejandro Contreras (our friend from Design Miami’s past) put the finishing touches on our new blackboard to complete last night’s vinyl installation. Kitchen manager Vanessa Nunez put out the cafe’s first Daily Scramble, two eggs, today with caramelized onions and herbs, with True Loaf wheat toast.  Alejandro should have an extra kick in his step today, especially after that $350 macchiato (I fixed the decimal point.  Where’s my refund!?)  

AlejandroThose looking for gluten-free options have many things to choose from on the current menu, but we are also pleased to now offer the sandwiches and other dishes with gluten-free bread upon request!  Zak the Baker’s gluten-free chocolate almond cookies also came in to satisfy those sweet teeth out there.  Enjoy getting scrambled, take a seat under the shade in Palm Court and ease into the school year.  Fall’s almost here!  Please find the updated menu at!

Branding, Boars & Babies: The Big B with Pocket-Sized Digital Designer Ilysa Corns

TCR logoDesign mtg w schwartzBranding. One simple word, such infinite effects.

The Nike Swoosh come to mind?  How about Apple’s Apple, or the Crown of England?

Each of these images are internationally recognized, and have come to represent everything that the companies stand for.  As far as branding goes, that’s called nailing it.  


There are poor examples, of course, but you won’t remember those.  And if you’ve got a team filled with as much passion as they do drive, as I’ve been lucky enough to witness in action, then brilliant branding will follow.

So, as Michael drafts the next chapter of The Genuine Hospitality book for you, The Cypress Room, so do we embark on our next branding challenge.  Tomorrow a seeming small but potently mighty portion of that will become yours, as it has become ours over the past several months, when our website landing page goes live.  During the calm before the Design Miami/ storm, I sat down with an integral part of the team to chat about how our design magic happens, something usually left behind the scenes but at times like these pulsing at such a frequency that we have no choice and no greater pleasure than letting it bubble to the surface for all to enjoy and contemplate. Ladies and gentleman, Ms. Ilysa Corns…  Continue reading