Chef and Cadillac Invite You to a Genuine Driving Experience

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Tasteful ImpressionsAs the official vehicle of The Genuine Hospitality Group, Cadillac is presenting a unique driving experience exclusive to guests of Michael’s flagship Design District restaurant. Beginning Friday, April 22 and for a limited time only, guests of Michael’s Genuine® Food & Drink for dinner on Friday and Saturday nights will have an opportunity to test drive at their preferred local Cadillac dealer and as a thank you for participation, choose from among two Genuine gifts to be enjoyed at The Genuine Hospitality Group of restaurants, compliments of Cadillac.

Chef_ATS-V (1)After something sweet to finish the meal from Pastry Chef MJ Garcia, guests will receive a unique code to access Cadillac’s Tasteful Impressions: Genuine Drive Experience web portal where they can complete a few simple steps to sign up and elect their desired gift to be redeemed upon completion of a test drive before June 13, 2016. Participants may choose from special Cadillac Tasting Menu for two which Chef has customized at his American Grill & Cocktail bar, Cypress Tavern, including four courses and choice of a tableside cocktail, glass of wine or beer; or a $150 The Genuine Hospitality Group Gift Card good for use at Michael’s Genuine® Food & Drink, Harry’s Pizzeria® and Cypress Tavern.

IMG_9919“I’m excited our guests will have the opportunity to experience the cars that I’ve gotten to know pretty well over the past few months and have enjoyed driving. And there’s always more to learn!” Chef says. “What’s really great is that Cadillac has created a simple way to make this happen, and for our valued guests to get to know us a little better, too, in the process – from where it began at Michael’s Genuine to our greater family of restaurants in Miami!”

The relationship between iconic luxury automaker and the celebrated chef began in November 2015, as Cadillac’s Road To Table event rolled into town with Saveur magazine for a private culinary experience at Michael’s Genuine Food & Drink. Follow #GenuineCadillac @chefmschwartz and @michaelsgenuine for the latest news and activities.

Tasteful Impressions: Genuine Drive Experience kicks off a lead up to our annual trip to California where, since 2012, Chef, Tamara, Larkee and I have traveled each year to blend a private label wine with dear friend and winemaker Jim Clendenen of Au Bon Climat. Lua Rossa, named after daughter Lulu Schwartz who does the label art, will be in its fourth blend when it’s conceived from May 11-13 with an Escalade charting a course for culinary adventures from Los Angeles to Santa Barbara and back again. Follow along at #LuaRossa for the travelogue, and stay tuned for more ways you can enjoy the fruits of our labor here in Miami!

 

[TICKET GIVEAWAY!] Hang with Schwartz & Friends at the Cadillac Championship

MS4513_Cadillac_2016_VinoCheckbookInsert_FINALThe World Golf Championships-Cadillac Championship has announced a new food and wine event at this year’s tournament taking place March 3-6 at the Trump National Doral, and Schwartz has your hookup!

After tournament play ends on Friday, March 4, Michael hosts guest chefs, Bradley Kilgore (Alter), Jeremy Ford (Matador Room), Timon Balloo (Sugarcane Raw Bar), Jeremiah Bullfrog (Gastropod) and Aaron Brooks (Edge Steak and Bar) at Vino in the Village where each will prepare a dish to pair with William Hill Estate Wine, the official wine of the PGA TOUR. Ticket holders can enjoy the indoor and outdoor atmosphere of the Blue Monster Village right on the course, Jazz in the air and Miami’s top celebrity chef talent.

Beginning now and thanks to our partners at Cadillac, you have a chance to win our #GenuineCadillac package — a pair of tickets to Escalade Lounge and Vino in the Village.  Simply follow @chefmschwartz’s Instagram account, tag who you want to take here and the winner will be DMed this Sunday, February 21 at 5pm.  Stay tuned for more ticket giveaways to come on Chef’s restaurant feeds beginning Monday. Now all we need to do is set the chefs up with a nice caddy gig!

Located at the exciting and popular 16th green, the Escalade Lounge is the place to be on tournament week, with an outdoor patio overlooking 16 green, No. 3 tee and No. 2 green. Escalade Lounge ticket holders can be shuttled to and from the Trump Doral Clubhouse in 2016 Cadillac Escalades as part of their VIP service… Valued at $300 (price exclusive of applicable tax and fees.)  Vino in the Village will begin with a cocktail hour and registration at 6:30 p.m., in the Blue Monster Village next to the first tee. Only limited quantities of tickets are available with package options that start at $265. For more information on the Vino in the Village or the Cadillac Championship, please visit CadillacChampionship.com or call the tournament office at 305-513-4653.

Cadillac, The Official Vehicle of The Genuine Hospitality Group and Michael Schwartz

Today we are exited to announce an exciting new relationship with Cadillac, one of the world’s leading luxury automobile brands and now the official vehicle of The Genuine Hospitality Group. The partnership between Chef and this beloved American icon will foster collaboration on activities that engage people passionate for culture, community and cuisine on Michael’s home turf.

“I’ve followed Cadillac for years, but have been particularly excited about what they’ve been up to lately,” Michael explains. “Our worlds intersect in so many interesting ways, so we have this great opportunity to do some fun things together and offer new ways for our guests to experience excellence in the kitchen and on the road. ”

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Cadillac guy!

As part of the partnership, Chef will have access to the Cadillac’s luxury fleet of vehicles in Miami to incorporate cars into his personal lifestyle and day-to-day business operations, as well as offer access to special opportunities for guests of The Genuine Hospitality Group restaurants. The program kicked off in Miami November 11-12, as Cadillac’s Road To Table event rolled into town with Saveur magazine for a private culinary experience combined with a unique test drive opportunity for its customers our flagship Design District restaurant, Michael’s Genuine Food & Drink.

“Miami and its visitors are drawn to Chef Schwartz’s approach to food and hospitality, because he delivers an exceptional, genuine experience that guests want to come back for time and time again,” said Sam Homsy, Cadillac Regional Marketing Manager. “By partnering with a culinary icon and local food authority, Cadillac has a unique opportunity to reveal the brand in new ways and bring to life the essence of what Cadillac is all about.

Since 2012, we have traveled each year to California to blend a private label wine called Lua Rossa, named after Lulu Schwartz who does the label art. The car of choice has always been an Escalade for culinary adventures from Los Angeles to Au Bon Climat Winery in Santa Barbara and back again.  Michael got behind the wheel on a racetrack for the first time in a CTS-V sedan at Homestead Miami Speedway in September, reaching speeds of up to 120 MPH, which quickly sealed the deal for his model of choice. Dare Greatly with Chef Schwartz and Cadillac in the year ahead with special events, everyday surprise and delight moments and VIP concierge initiatives like door-to-door car service for select reservations at Schwartz’s restaurants. Follow #GenuineCadillac @chefmschwartz and @cadillac for news on upcoming activities as they are released.

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at http://www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.