Michael’s Genuine® Cleveland Launches Sunday Brunch on Mother’s Day, May 12

We take brunch seriously.  Seriously fun!  It’s hard to imagine that in October we will celebrate 10 years of brunch service at our flagship restaurant in Miami.  Our favorite weekend pastime at Michael’s Genuine launched a year and a half after opening.  Chef took his time figuring it out, but he knew what he didn’t want — Sunday wasn’t going to be a line of glowing red lamps.  After a whirlwind of planning, our busiest service yet shifted into gear on October 25, 2009 and hasn’t let up since.  Now it’s time for Cleveland to join the party, with chef de cuisine Vinnie Cimino in the driver’s seat, and we aren’t wasting any time greasing the wheels.  Expect the unexpected, beginning Mother’s Day Sunday, May 12!  Click the menu below for a preview.

“Brunch is my favorite meal of the week and always an opportunity to go for it, so why not make food to order and bring the buffet to guests at the table,” says Michael. “It’s a marathon service for the kitchen, but we are better for it and can have some fun making a new menu each week.  The challenge keeps things dialed in — thinking of new ways to approach things and to utilize ingredients.  It’s interesting for Cleveland, because we kind of know what we are doing now with this format. We are really excited to share something we have grown to love with Cleveland and see how they respond!”

Beginning this Sunday, 10:30am – 2:30pm, enjoy our weekly Brunch service including savory and sweet small plates, and special Brunch cocktails like our signature Kimchi Bloody Mary with vodka, kimchi and skewered rock shrimp — the best!  For a look back at our OG Brunch, five years in, click here.  To make a reservation, visit our website.

 

Toasting 12 Years with 12 Hours: We’re Extra Happy for MGFD’s Birthday on Wednesday, March 13

When you’re moving so fast it’s important to take a moment to stop, step back and appreciate what you have. Today one of those moments presents itself, and we’re making a point to celebrate.  A week from today, Michael’s flagship turns 12 and with this milestone another opportunity for growth as Dillion Wolff steps into the role of chef de cuisine of Michael’s Genuine Food & Drink in Miami. The perspective of a dozen years is important, giving new meaning to what this position means, especially as we ready our new location in Cleveland.

Dillion, with whom we spoke last summer, follows in the footsteps of not just Chef but a long line of talented cooks that have led this formidable kitchen and gone on to do and create great things of their own.  If you’ve dined with us since January, you’ve already enjoyed a taste of Dillion’s understated but notable influence — walking the precarious but rewarding line of honoring the approach and making it all his own.

Last night’s cobia collar special, a perfect example of a genuine dish with contrast of color, temperature and texture.

Congratulations to Dillion on the well deserved promotion — he’s worked hard under the mentorship of the position’s original alumnus, TGHG culinary director Bradley Herron, having a hand in virtually every piece of business under the TGHG umbrella from Michael Schwartz Catering to the Genuine Pizza cookbook, and we can’t wait for what’s in store.

Join us next Wednesday, March 13 to raise a glass to the next chapter and the people inside and out that have contributed to MGFD’s success and form its extended family. Beginning at 11:30 a.m. enjoy an extra long 12-hour happy hour with half off cocktails, wines by the glass and beer, as well as snacks. From 4:30-7:30 p.m., our regular happy hour, we’re pouring a complimentary first glass of sparkling for all guests! Cheers to #MGFD12.

Dillion working the Lynx Grill at the Genuine Pizza cookbook shoot last May.

Niman Ranch Asks Chef Bradley Herron Some Questions. We Are All Ears.

Brad with Chef in Iowa in September, getting the Niman Ranch slow roasted pork shoulder ready.

Although the word chef isn’t in his title, Bradley Herron embodies what it means to be a cook at The Genuine Hospitality Group. Our Director of Culinary began as line cook at Michael’s Genuine Food & Drink in 2009 and now oversees all the chefs and menus in the company’s 10 restaurants and Michael Schwartz Events catering.

His role is multi-faceted and providing continuity and oversight of sourcing is key — from dry and paper goods to perishable product, including a constant re-evaluation of how we can do better on quality and cost while serving Michael’s vision and culture.  It’s a tall order.  Part of this process is cultivating longstanding relationships with suppliers like Niman Ranch.  In follow up to September’s visit to Iowa for the Hog Farmer Appreciation Dinner, the team posted an interview with Brad we wanted to share here — a small but important way we can recognize the person behind hard work and dedication not always visible but essential to the function and spirit of our kitchens and hospitality at the table.  We appreciate how Brad to clearly explains why things are done in certain ways versus others.  Most importantly, we count on him for his pragmatic insight on what it means to be creative as a cook — and a photo bomb or two, especially when he’s the subject!

Q&A With Chef Bradley Herron
from The Niman Ranch Blog

Q: Where did you grow up?
Southern California

Q: What inspired you to become a chef?
It’s my only career choice. I started when I was 14 and liked the way things work in the restaurant – High energy, fast pace, different every day. So, when I was a senior in high school, I had three restaurant jobs and decided to go to culinary school at the California Le Cordon Bleu to become a chef.

At Osteria in Philly, celebrating its 10th anniversary.

Q: How did you hear about Niman Ranch?
Back in southern California, my first restaurant job used Niman Ranch beef and pork. When I came to Miami, it was a name that everyone knew and it resonated with customers. When you get product from Niman it’s always great.

Q: What inspired you to care about sustainably and humanely raised beef, pork and lamb and, in turn, support family farmers?
It’s the right move and kind of the norm now. It’s about our children and our children’s children. It’s easier to do now because there is a lot more awareness, especially in California. But the quality is better and you feel better about it because it’s something you believe in while helping farmers.

2010, Slow Food Miami’s Ark of Taste Dinner

Q: Do your customers care about where you source your ingredients? Why do you think this is the case?
Yes and no. We brought Niman Ranch into one of the cruise ships we consult for and no one seemed to care. In Miami at Michael’s Genuine, our farm to table restaurants, people ask. Our reputation is built on transparent sourcing and people trust us more. If you are in California, everyone asks!

Q: Where do you see yourself in five years? Ten?
I get asked that question often, but I don’t have that scripted yet. We’ve been on an 80% growth rate for the last few years and opening a lot more restaurants. I see myself being in a similar environment doing similar things. For me, if I don’t like something, I’m going to change it and do something else. But I like what I’m doing and I’m going to keep doing that.

Cooking in the back of ella for a pop up dinner in 2015.

Q: What is your most memorable experience with a Niman Ranch product?
It was recent. It was when I went to the hog farmer appreciation dinner in Des Moines. I went with Chef Michael Schwartz, and at the end of the dinner, I spoke in front of everyone – all 600 people, about the importance of what the farmers do and how they raise their animals with such care and compassion. The farm tour was great and I have a lot of special memories from that weekend.

2016, getting ready to open Fi’lia by Michael Schwartz in Miami.

Q: What person would you most like to cook for?
My grandma Nana, who is no longer around. When I was young, she was always there with me cooking. I was probably around three to four years old and I have memories of her and the food we made together.

Q: What did you have for dinner last night?
It was Monday, so every Monday, religiously, I have a whole roasted chicken with sweet potatoes and a salad. It’s a staple to start the work week and it’s good to have roast chicken in the fridge. My wife doesn’t cook so I set her up with a big batch of things like brown rice or roasted vegetables on Monday night. She can fend for herself when I’m in the restaurant all week.

Q: What is your favorite kitchen equipment or gadget?
The iPhone. There are so many ways that the iPhone has revolutionized cooking and everything in general. It’s an important tool nowadays. If you think about every dilemma you have in the kitchen, the iPhone can solve it. For me, if someone tells me to cook something that I’ve never cooked, I usually Google it and if you watch enough videos, you can be pretty good at cooking something the first time.

At Michael’s Genuine as TGHG executive chef.

Q: Are there any foods you don’t like?
Poorly made food. Anything can be good, but if something is poorly made, it’s always going to be bad.

Q: What do you love most about your job as a chef?
It’s hard to pick just one. I guess, being where I am now, I have a lot of younger, next generation cooks and chefs coming through the ranks. Teaching them and showing them the ropes is probably the most rewarding thing. We operate 10-11 restaurants and will open five more in the next six months, I’ve probably opened 22-23 restaurants in the last nine years. So, there are a lot of chefs and cooks that I work with. It’s a pretty cool thing to teach someone something and be able to look back and say, “I helped them do that.”

Q: If you were to open a new restaurant, what style of food would you pick?
Simple foods that change daily.

Q: If you weren’t a chef, what would you do for a living?
A farmer however cooking is all I know and all I want to do, so that’s hard.

Q: Most embarrassing cooking moment?
When I was first starting out, I think I was 15, I got a real restaurant job in a hotel with real chefs. One had me break down lobsters and asked if I knew how to do it. I didn’t, so he showed me in like 12 seconds, then he gave me 20 of them. He came back after 3 hours and I was still on the second one and it was completely butchered and a huge mess. That would probably be my most embarrassing cooking moment.

[Video] Gone Fishing for Florida Stone Crab Season

It all began with a hunt for a frog leg source in 2006 when Michael’s Genuine® Food & Drink was a set of plans and dreams. Some 12 years later, fisherman George Figueroa of Trigger Seafood is Michael’s source for everything under the South Florida sun including these Everglades treats, from local spiny lobster to his company’s namesake triggerfish when we’re lucky.  Like most long lasting relationships, things grow and evolve.  You see each other when you can — sometimes more often than others, but it’s always like yesterday and there’s always an opportunity for a spontaneous adventure.  When George happened to be by the office last week to pick up a check, he asked if I wanted to join on the boat Sunday for the 2018 Florida Stone Crab season harvest.  Frog gigging?  Sure, Michael has donned the headlamp under full moonlight.  Wild boar hunting? He and culinary director Bradley Herron joined George on the swamp buggy.  But after all this time, it would be our first time pulling traps — and certainly not the last!

Unlike recreational opportunities, our fisherman has a commercially-regulated (for sustainability) license where he may legally harvest both claws — if they are legal in size and the crab continues to feed (as many frisky ones we encountered today without claws were doing in the traps.) The crabs’ natural predators in the bay including triggerfish, dolphin, turtles, and octopus actively prey on both clawed and clawless specimens. The reality is we encountered pilfered and stolen traps all day long, which is bad for everyone, especially the health of our fishery.

Stone Crab season is one of those give-ins. Not taken for granted but to a certain degree expected.  Nothing should ever be that way, and we are grateful to have had the opportunity to realize it through this past weekend’s experience.  George’s office is like that.  It appears to be a constant — the crystalline water of Biscayne Bay, the blue sky embracing its National Park, the delicious seafood.

Scratch the shimmer though, and the squalls, the tropical changes, the pirate’s-life-for-me blood coursing thick and hungry in all of us down in these wild parts rise to the surface.  That’s the thing about buried treasure.  It makes us all go a little crazy. Go rogue in the rush of discovery and payday in glorious sweet meat.  But what will you pull up?  Has someone gotten there, to your licensed traps, first? The unpredictability of it all runs deep, and that’s the object lesson we took away with our 65-pound claw haul. Protection and regulation can only do so much for our natural resources.  It takes a little more work than that.  It takes respect, and education even when it’s not always easy on the eyes is a fine place to start.

Thank you @jorge_trigger_seafood for showing us the #stonecrab ropes, sharing insight into the challenges of managing this fishery, and always telling it like it is. Keep it real and come along for the ride with us on the video above. When you enjoy some claws at MGFD or Amara at Paraiso there will be new meaning and respect to contemplate — how they got to the table and in some cases why they’re absent from it.

 

Bowled Over By Inspiration? For Chef Bradley Herron, It’s Right Under Your Nose.

Tuna Bowl, constructed.

Ever made a “garbage salad”?  The Genuine Hospitality Group’s Culinary Director Bradley Herron has.  Head scratch?  It’s not what you’re thinking.  Or maybe it is?

Perhaps you’ve had this moment, too, standing in front of a refrigerator looking for something good to eat and the landscape is bleak — a few lonely remains, a couple of scallions here and a half a lemon there, the bundle of parsley looking more like a bushel, and mismatched jars with innards haggard like the end of the DMV line.  It’s the look of resignation.  But this is not what everyone sees in what’s left on shelves or hidden in the pantry. If you’re Brad, you just need a stainless mixing bowl and boom! You are the envy of the office with special requests for lunch.

“Cleaning house.  It’s how we like to do things here over the course of a week, and it’s how the tuna bowl happened.” Brad explains to me on the line at Michael’s Genuine last Friday. “I saw this bag of wild rice sitting around waiting to die and thought about what we could make with it.  It starts with what you have, not always what you can order, and goes from there.  We can supplement with a few special things and make something really delicious. Cooking creatively is usually always about cooking smart.”

Vegetarian’s delight — Grain Bowl with sprouts, calabaza, radish, avocado, sambal

Lunch’s Tuna Bowl, and its Grain Bowl counterpart at dinner, snuck up on the menu over the past couple of weeks and have been a big hit at the office and in the dining room.  On Friday, fresh yellowfin came very finely chopped with seasonings including sambal, an Indonesian chile sauce we love for its intensity of flavor (mostly due to fish sauce).  The bowl is then constructed with a foundation of mixed grains including wild rice, red quinoa and farro onto which sliced cucumbers and radishes, nice looking hydroponic arugula, shaved white onions, bean sprouts and alfalfa, butter lettuce and a hulking half scoop of cubed avocado are packed. A favorite Vietnamese dressing, also fish sauce based, nuoc cham, is drizzled liberally.  Last week, the Tuna Bowl popped on Instagram with tail feathers of green and purple on display in baby fire sorrel.

“Yea, and it’ll have different things next week, too,” Brad continues.  “It’s a different way of looking at the recipe development process — maybe even backwards from the perspective of someone who is used to looking up recipes in a book and shopping for ingredients to conceive a menu.  But it makes for an efficient and creative kitchen, and there’s no reason why cross utilization shouldn’t apply to the home cook looking to eliminate waste and maximize flavor. Lots of cost savings, too.”

Teach a man to load the ingredient wall — left to right — from ripe, to ripening. This process brings back of house and front of house together to make the dining room stand for something (beautiful) and function properly for cooks in need of ingredients as the tickets come in.

What initially piqued my interested in Brad’s bowls was the idea of what makes for a good one. There is a formula, and it’s not how your corner “poke” shop does it DIY, a recipe for over doing it. Simplicity and restraint, sure, but really it’s about one thing — balance. At Michael’s Genuine it produces successful menus from the practicality and practice of cross utilization and is the essential notion all of our Genuine kitchens are built on. This is why the bowl canvas is so apt.  For our cooks, this idea informs the roadmap for every single dish.  It’s about the interplay of texture, color, flavor and temperature to create contrast and, if not thoughtfully considered, is what can make or break even a technically perfect one.

Look for more bowl variations to come, as well as what’s new for Miami Spice beginning August 1, posted daily @michaelsgenuine and where we now have a video of the tuna bowl assembly.

Bowls on fire at MGFD. What combo is up next?