Genuine Pizza™ Opens at Aventura Mall on Tuesday, December 5

The first location of Chef’s casual pizza restaurant is opening just in time for Art Basel and the holiday season, ready to feed hungry shoppers of all kinds!  Genuine Pizza (formerly known as Harry’s Pizzeria) is located in the lower level, exterior of Aventura Mall’s newly opened expansion wing.  It’s been a long time coming and so exciting to experience the finishing touches as they unfold on the new restaurant design, as well as training with front and back of house teams.  We are passionate about our favorite food!

The evolved concept’s interior by Miami-based craft and construction firm McKenzie features light woods and simple accents like custom yellow and grey Cuban tile, orange chairs, and the yellow-tiled Marra Forni oven. The environment invites guests to experience the attention to detail first hand, at a pizza bar fronting the open kitchen and a glass-faced active dough room at the entrance where the recipe is mixed, kneaded and proofed daily.

Outdoor seating is flanked by garden planters and fronted by two distinct, dramatic works of art: Aventura Slide Tower – a 93-foot tall sculpture by German artist Carsten Höller that visitors will be able to slide down and Gorillas in the Mist – a whimsical fountain by The Haas Brothers comprised of three large-scale bronze gorillas and four massive bronze trees.

“Honest ingredients, chef-inspired combinations and a thoughtful process is what Genuine Pizza is all about. We are truly passionate about our favorite food,” says Schwartz. “We are so excited to connect with a new community to the north and thrilled to be able to add better pizza and warm genuine hospitality to the offerings in our new home.”

In an effort to always improve upon the quality and consistency of the pizza, Schwartz and The Genuine Hospitality Group executive chef Bradley Herron are working again with Marra Forni’s Rotator Oven. With its rotating deck of pure cut Italian stone, the oven retains and conducts consistent heat to bake pies evenly and quickly. While also serving as an active and beautiful focal point for the main dining room with its canary yellow tiles in the open oven station, the new hearth is calibrated specifically for the chef’s unique dough recipe.

The core menu including Snacks, Salads, Daily Entrées, 11 Quick-Fired Pizzas, the option of gluten-free crust, and Dessert. Genuine Pizza carefully selects the ingredients it uses, like Niman Ranch for all of its meats. For beverages, Genuine Pizza offers creative wine and beer selections, along with great local brands including Panther Coffee and JoJo Tea. A daily pie and soup special keep things unique for each visit. Fans can now give the gift of better pizza with electronic gift cards, available for purchase at genuinepizza.com – choose your denomination and send through email or phone.

Aventura Mall offers complimentary garage parking adjacent to the expansion wing, as well as valet. Seating is 77 inside at tables and banquettes in the main dining room, 20 at the counter and pizza bar, and 28 outside.  Genuine Pizza launches with lunch and dinner Sunday to Thursday 11:30 a.m. to 11 p.m., Friday and Saturday until 12 a.m. – no reservations necessary. Takeout with online ordering at genuinepizza.com will be available. To reach the restaurant, call (786) 472-9170 or email aventura@genuinepizza.com. Follow the new location and join the conversation @genuinepizza and #genuinepizza on Instagram.  When the restaurant opens on Tuesday, visit genuinepizza.com to access full menus, social media, sign up for e-newsletter for updates on upcoming openings like Atlanta (December) at Phipps Plaza.

The slide to scale all slides, in our front yard!

Genuine Pizza is thoughtfully-made, a place to enjoy a great meal with great people and without pretense. Genuine Pizza is about consideration of every detail of the dining experience, from the careful selection of ingredients, to the choices made in crafting dishes and the space in which you enjoy them. Being “genuine” is about making the experience better, not embellished – making food and crafting an environment that people feel good about and want to return to. The seed of Genuine Pizza is Harry’s Pizzeria®, first opened by Chef Michael Schwartz in 2011 and now with three South Florida locations. With inspiration from his flagship Michael’s Genuine® Food & Drink, Harry’s became a fixture of the Miami dining scene and nationally-recognized pizza hotspot, named one of Food & Wine magazine’s 25 Best Pizzerias in the U.S. An evolution of the best of the original, Genuine Pizza celebrates its beloved, flagship menu anchored by 11 hand-formed pizzas featuring a tender, quick-fired crust with integrity, as well as a gluten-free option. At the table, the experience is complete with warm service and a wholesome dishes to make a meal, including snacks, colorful salads, daily specials and dessert. From the sidewalk to the dining room, the restaurant buzzes with friends and family hanging out over craft beer, a creative wine list and great music.

Aventura Mall features a collection of upscale boutiques, including Gucci, Louis Vuitton, Cartier, Tiffany & Co., Fendi, Givenchy, Burberry and more, as well as more than 300 shopper favorites such as Zara, Topshop Topman, Apple, Anthropologie, H&M and Urban Outfitters. Visitors also enjoy nearly a dozen restaurants and a taste of South Florida’s thriving cultural scene with Arts Aventura Mall, featuring contemporary installations by renowned international and local artists. Aventura Mall is open Monday through Saturday, 10:00 a.m. to 9:30 p.m., and Sunday, 12:00 p.m. to 8:00 p.m. Call (305) 935-1110 or visit online at www.aventuramall.com.

When a Just Ok Bagel Is Not Good Enough, The Genuine Commissary Dials in the Schwartz Recipe

“MJ always has to touch the dough.  Always,” explains Chelsea Hillier, assistant pastry chef.  It’s 5:56 a.m. and work on the day’s prep list has already been in motion for 30 minutes.  We’re spending the morning at the Genuine Commissary, where the energy is decidedly different than later in the day.  It’s… well… therapeutic?

To understand how a place so frenetic can glaze-coat the spirit and spark a twinkle in the eye, you have to be there. In fact, I prescribe a visit with MJ and her team to anyone afflicted with a case of sour attitude or bad day.  It’s a dose of good vibes, creative energy and inspirational collaboration like no other I’ve experienced.  Talk about knowing where our food comes from… They have their hands all over it.

“We started making the bagels because Harry and I went to brunch on Miami Beach,” chef Michael recounts. “Harry’s bagel arrived, and it was like a Lender’s. At this fancy place! I listened to myself as I justified how this could happen — that it’s too hard to make good bagels, so why go through the pain of making sure it’s done right, the extra cost and time associated.  It was then when I realized that was totally ridiculous.  We shouldn’t have to suffer through shitty bagels.  Let’s make bagels!  So Harry and I spent a few weekends after that testing recipes and figuring it out.”

Spreading the peanut butter cream to the nutter shell. Myrtille is one of several commissary staff exclusively working on-site,  not including TGHG chefs overseeing the production or popping in on any given day for recipe testing or other projects related to Michael Schwartz Events.

MJ, whose title of Pastry Chef is more and more savory these days, and Chelsea have totally embraced this thought process and put it into action, with their well-oiled machine.  It’s an exercise in “mental time management”, and to get good fitness there serves them in every aspect of functionality and productivity at the space.  That they are taking on bagels to begin with demonstrates the strength of the operation, and its steady and calculated evolution from humble beginnings in January — both in capabilities and the scope of its role. The commissary now supplies Ella Pop Café with 12 to 14 a day (“We want them to be fresh, and eliminate waste when possible, so no crazy pars,” they say) and 56 on Sunday’s for Michael’s Genuine.

“We used to do the English muffin at brunch, and Chef was like ‘I want you guys to do bagels’ and he gave us this recipe and asked us to develop it,” MJ explains. “It really came to life when we got the commissary and this (combi) oven.  There aren’t a lot of places that make them by hand, from scratch.  We just worked with the dough and used the Rational as our ally to make the best of it in a controlled environment. Before we would boil them, we were trying to be rushed at the restaurant to get it done, and they weren’t right.”

As Chelsea rolls and then rests the dough before pulling them into loops, she explains that the bagels take good chunk of time even if it is only 12 to 14. The key to bagels is keeping a clean workspace, and that also includes your hands.  You don’t want to incorporate more flour or oil than necessary, even the tiniest bit.  They need to sit and rest for the gluten to develop properly in the dough, not too much or they’ll get tense and rip, overextending like a muscle.

“It’s a time to breath and think amidst the craziness of the pace from one thing to the next. It’s like therapy,” she reflects. “The time they need depends. You need more than time to know.  You have to touch them, and use all your senses to know when.  I usually stare at the prep list and contemplate as I’m pulling them.”

Homework.

So much depends on time and timing here for it to all work, from the bagel dough and all its stages including proofing and baking, to adjustments on call times for the staff based on the work load for the week.  When the duck confit goes in for its 9 hour water bath (sous vide) at 8 a.m., you better have completed everything requiring the combi oven by then. In this way, the prep list double as a recipe, which Chef notes only serves if read all the way through before starting.  Then there’s the last minute requests, the fire drills you can’t plan for, like a downed walk-in cooler, that can set things off axis and require smart, creative thinking on the fly. It’s a business of anticipation but also of problem solving.

The day builds momentum from the instant Chelsea opens the kitchen, a mind-blowing (cue the new emoji!), eye-squinting 4:30 a.m. on Sundays.  The morning is the most hectic because because the team needs to knock out all orders for the restaurants, to supply everyone — and they want things fresh.  They base everything off Ella’s timeline so that means 8:30 a.m. delivery. On days there are early orders for Michael Schwartz Events, that could be 7:30 a.m.  Rye Butterscotch Brownie trimmings make it all better, of course. So does the surprise, creative elements unique to each day.

“We never do the same thing. Everyday is different,” Chelsea smiles.  “There are certain routines and things we need to make. Sometimes we do cupcakes or special cookies.  Whoever is making the donut gets to make what they want to make and have a creative outlet.  If we want to bring something in we always make sure we have a plan for it.  I’m working on developing the brunch menu to reflect the arrival of season.  So if I bring in pears, we find ways to cross utilize them across many restaurants and formats.”

Then there’s the fun of watching MJ and Chelsea bat back and forth like a tennis, crosschecking tasks and playing off each other’s moves and sensibilities, which are opposed in the most fluid and collaborative way.  Complementary, like any effective creative pair.

“I think everybody at the commissary really enjoys working here,” MJ reflects.  “We all come with a purpose and work equally as hard, and at the end of the day that’s what worth it.”

[VIDEO] Stewarding the Genuine Culture | Our Growing Restaurant Group’s Fall Job Fair is Today!

It’s that time again! We are excited to announce our fall job fair, which will take place TODAY, Thursday, October 12 from 10 a.m. to 4 p.m. at our corporate headquarters, 3936 North Miami Avenue on the second floor (above Harry’s Pizzeria in the Miami Design District!)

Michael’s philosophy is simple, and it permeates every aspect of our business as stewarded by our people. Genuine is a thoughtful approach — not just making food that tastes great from quality ingredients, but a tireless, it-can-always-be-better attention to detail in every aspect of the dining experience.  We are laser focused on growing the company with great people who have a passion and desire to contribute to this Genuine Culture, and regular job fairs are a perfect way for representatives from each restaurant to meet with potential candidates to find the right fit! We are looking for dependable, reliable and professional staff members with great attitudes and personalities to join the team and help us be better at what we do. If this sounds like you and you’re inspired and motivated by a dynamic environment, apply in person with your resume.

The fair will recruit for all front and back of house positions including restaurant manager, bartender, reservationist, host/hostess, barista, pizza cook, line cook, sous chef, server, and busser. The Genuine Hospitality Group restaurants include Michael’s Genuine® Food & Drink (fresh, simple, pure), ella (light and airy café), Amara at Paraiso (coming soon!) and Harry’s Pizzeria® (neighborhood American pizzeria) which is expanding to Aventura in November, in addition to its current three locations (Miami Design District, Coconut Grove and Kendall/Pinecrest in Downtown Dadeland). Join team Michael Schwartz!

Harry’s Pizzeria® Opens in Downtown Dadeland Thursday, May 18 Introducing Online Ordering & Marra Forni Pizza Oven

A new restaurant calls for new THIS. Meet Banana Nutella Panini.

On Thursday, Harry’s Pizzeria® will open its third South Florida restaurant, located at 8975 SW 72nd Place at the corner of SW 90th Street in the heart of Downtown Dadeland, an emerging culinary destination at the fulcrum of the communities of Pinecrest and Kendall. With complimentary garage parking and the addition of online ordering at harryspizzeria.com for takeout and delivery, James Beard Award-winning chef/owner Michael Schwartz’s neighborhood American pizzeria now offers more ways than ever to access better pizza and a genuine experience the whole family can build a meal around.

Still some finishing touches to go, but the space is looking banging.

Harry’s Pizzeria Downtown Dadeland was built to thoughtfully, optimally serve longtime fans and a new community in a few key ways that enhance the experience of better pizza. With its third restaurant, the brand rolls out Online Ordering on Thursday across all Harry’s Pizzeria locations at harryspizzeria.com. Guests can select their location and place orders for takeout on its own user-friendly menu dashboard. As the design of future restaurant spaces evolve to function more efficiently for both dine-in and take out orders, the new restaurant features an accessible takeout counter in concert with the flow of guests and staff in the dining room. Harry’s Pizzeria also works with partners including UberEATS, Amazon Restaurants and DoorDash for delivery, which will be introduced at the Downtown Dadeland location a couple of weeks after opening.

“We are so excited to connect with a new community to the south excited about gathering around great food, which is exactly what Harry’s is all about,” says Schwartz. “We love that we can add better pizza into the mix and look forward to welcoming guests into our new home with genuine hospitality!”

Dadeland opening food.

Dadeland opening beverage.

In an effort to always improve upon the quality and consistency of our pizza (the heart and soul of what we do), Schwartz and The Genuine Hospitality Group executive chef Bradley Herron selected a Marra Forni Rotator Oven for the new kitchen, making a trip to work with it where it is built right outside of Washington, D.C. With a rotating deck made of pure cut Italian stone to retain and conduct consistent heat, the oven cooks evenly and quickly. While also serving as an active and beautiful focal point for the main dining room in the open oven station, the new hearth is calibrated specifically for the chef’s unique dough recipe. The core menu including Snacks, Salads, Daily Entrées, 11 Quick-Fired Pizzas with the option of gluten-free crust, and Dessert are along for the ride with great local brands including Panther Coffee and JoJo Tea. A daily pie and soup special, as well as wine and beer selection – including one rotating local craft tap – will be unique to the new location. Before rolling out Harry’s-wide, Schwartz adds a Banana-Nutella Panini to the Downtown Dadeland dessert line up, spawned from a longtime favorite from his flagship Michael’s Genuine® Food & Drink and eponymous cookbook. Fans can now give the gift of better pizza with electronic gift cards, available for purchase at harryspizzeria.com, simply click “[NEW] E-Gift Cards” to choose your denomination and send through email or phone.

“Opening in Downtown Dadeland is not only exciting in enabling us to reach more people with the better pizza they crave, but it’s a milestone for our Company as well as we embark on a multi-year expansion project,” says Sunil Bhatt, CEO Harry’s Holdings, LLC. “Starting that process with multiple South Florida locations will provide us with the foundation we need as we move north in Florida, in to Georgia and beyond over the coming years”.

Downtown Dadeland offers complimentary garage parking for Harry’s guests through a validated ticket when the check is presented, as well as street parking – not to mention its central location is the perfect stroll or bike ride for locals to the neighborhood.  Seating 38 inside at tables and banquettes in the main dining room, 8 at the counter, and 40 outside with water bowls for pets, there will be plenty of room for a great meal. One flat panel TV will of course be in for game day as favorite snacks like Polenta Fries and Wood Oven Roasted Wings with agrodolce and rosemary crema fly around the dining room. Michael’s Genuine alums Kitchen Milton Vega, Kitchen Manager and GM Paolo Bazzani are leading the front and back of house teams comprised of both newcomers and Harry’s veterans from Coconut Grove and the Miami Design District.

Harry’s Pizzeria Downtown Dadeland is located at 8975 SW 72nd Place, Kendall, FL 33156 at the corner of SW 90th Street in the heart of Downtown Dadeland launches with a 3-6 p.m. weekday Happy Hour and will be open daily serving lunch and dinner for dine in, take out and delivery, Sunday to Thursday 11:30 a.m. to 11 p.m., Friday and Saturday until 12 a.m. – no reservations, walk-ins welcome. Call 786-540-5970 or email downtowndadeland@harryspizzeria.com. Follow the new location and join the conversation at the hashtag #HPDowntownD, where daily specials and news from the @harryspizzeria handle on Instagram are sorted. Visit the harryspizzeria.com to order online, access full menus and social media and more across all locations, including the gift of better pizza with electronic gift cards.

Harry’s Pizzeria is Michael Schwartz’s neighborhood American pizzeria first opened in 2011, a hip, casual joint for people who love pizza, but who also crave and gather around innovative, genuine cooking. Pies feature fresh, chef-curated toppings and a tender, quick-fired crust with integrity. At the table, the Harry’s experience is complete with warm service and a wholesome menu to make a meal, including snacks, colorful salads, daily entrée specials and dessert. From the sidewalk to the dining room, the restaurant buzzes with friends and family hanging out over craft beer, a creative wine list and great music. To make a new house a home, its “Chef Pop-Up Series” has welcomed America’s most acclaimed chefs into its Miami Design District kitchen, effectively cementing Harry’s Pizzeria as a fixture in Miami’s dining community known for both its consistency and energetic approach to the restaurant experience. Bright and airy, with street-facing floor to ceiling windows draped in blinds, the restaurant basks under the golden glow of gelled industrial florescent lamps and features a modern rustic interior of woods, leather, rattan, white marble, and metal. The bathroom blackboard is for guests to get creative. For more information, visit harryspizzeria.com.

Now Scheduling Interviews The Genuine Hospitality Group Job Fair | Spring 2017 Edition

It’s that time again!  We are excited to announce our spring job fair, which will take place this coming Thursday, March 23 from 10 a.m. to 4 p.m. at our corporate headquarters, 3936 North Miami Avenue on the second floor (above Harry’s Pizzeria in the Miami Design District!)  We are now booking interviews in advance – send your resume to careers@thegenuinehospitalitygroup.com to schedule prior to Thursday.

We are laser focused on growing the company with great people, and regular job fairs are a perfect way for representatives from each restaurant to meet with potential candidates.  It’s all about finding the right fit.

We are looking for dependable, reliable, passionate and professional staff members with great attitudes and personalities to join the team! If you are committed to delivering an exceptional dining experience and enjoy working in a dynamic environment, apply in person with your resume.

The fair will recruit for all front and back of house positions including restaurant manager, bartender, host/hostess, barista, pizza cook, line cook, sous chef, server, and busser. The Genuine Hospitality Group restaurants include Michael’s Genuine® Food & Drink (fresh, simple, pure), Cypress Tavern (American Grill & Cocktail Bar), ella (light and airy café), and Harry’s Pizzeria® (neighborhood American pizzeria) which is expanding to Downtown Dadeland (Kendall/Pinecrest) in early summer, in addition to its current two locations (Miami Design District and Coconut Grove).  Join team Michael Schwartz!