Michael’s Genuine® Cleveland Launches Sunday Brunch on Mother’s Day, May 12

We take brunch seriously.  Seriously fun!  It’s hard to imagine that in October we will celebrate 10 years of brunch service at our flagship restaurant in Miami.  Our favorite weekend pastime at Michael’s Genuine launched a year and a half after opening.  Chef took his time figuring it out, but he knew what he didn’t want — Sunday wasn’t going to be a line of glowing red lamps.  After a whirlwind of planning, our busiest service yet shifted into gear on October 25, 2009 and hasn’t let up since.  Now it’s time for Cleveland to join the party, with chef de cuisine Vinnie Cimino in the driver’s seat, and we aren’t wasting any time greasing the wheels.  Expect the unexpected, beginning Mother’s Day Sunday, May 12!  Click the menu below for a preview.

“Brunch is my favorite meal of the week and always an opportunity to go for it, so why not make food to order and bring the buffet to guests at the table,” says Michael. “It’s a marathon service for the kitchen, but we are better for it and can have some fun making a new menu each week.  The challenge keeps things dialed in — thinking of new ways to approach things and to utilize ingredients.  It’s interesting for Cleveland, because we kind of know what we are doing now with this format. We are really excited to share something we have grown to love with Cleveland and see how they respond!”

Beginning this Sunday, 10:30am – 2:30pm, enjoy our weekly Brunch service including savory and sweet small plates, and special Brunch cocktails like our signature Kimchi Bloody Mary with vodka, kimchi and skewered rock shrimp — the best!  For a look back at our OG Brunch, five years in, click here.  To make a reservation, visit our website.

 

Michael’s Genuine® Cleveland Opens Friday, April 12 in the Van Aken District

 

Here we go Cleveland! On Friday April 12, we open Schwartz’s new Ohio outpost of Michael’s Genuine at The Van Aken District in Shaker Heights! We are in the throws of practice services and getting everything tuned up from lighting and ambience, to decor and signage — understanding what the restaurant becomes when the lights go down and service begins.  It’s a feeling out process and the fine tuning is super important to bring the experience to life in the best way.

“Cleveland feels really good, and we’re so excited to finally open and get to know our new community,” says Schwartz, “For us, genuine is a thoughtful approach to hospitality – I’m a chef, but it’s as much about making fresh, simple, pure food that tastes great from quality sources as it is about a tireless attention to detail of every aspect of the dining experience for guests. As we build a new team in a new location, making sure our culture thrives is really important to us. We’ve worked hard to get here and are looking forward to continuing to grow in our new home.”

It’s good to be home away from home with staples like Slow Roasted Short Rib with romesco sauce and cipollini onion.

For the menu, Michael and Ohio-born Chef de Cuisine Vinnie Cimino wanted to incorporate some favorites from home and also celebrate some local things too.  Organized simply with sections of dishes ranging from small to extra-large like Miami, there are many ways to enjoy a meal.  An abundant raw bar with Oysters with classic mignonette, King Crab with green sambal, Snapper Ceviche, and Seafood Tower available in tiered sizes comes off the food bar and oven station — a first!  Greatest hits include Butter Lettuce with orange, duchilly hazelnuts, avocado, and shallot-hazelnut vinaigrette; Crispy Pork Belly with kimchi, crushed peanuts, and cilantro; and Wood Oven Roasted Whole Chicken with plumped currants, toasted pine nuts, and arugula. Schwartz’s upbringing in Philadelphia drew him to old world Cleveland comforts inspiring the Liverwurst Toast snack made with red onion, iceberg lettuce, and yellow mustard. A food sensitivity key makes it easy for guests to know what they’re eating, labeling dishes that are vegan (VE), vegetarian (VG), and gluten free (GF).

Embracing an open floorplan, the restaurant is designed to feel comfortable and welcoming. Guests are first greeted by the butcher block-topped bar and the main dining room behind, through a wood beam slatted partition. Warm woods, polished concrete, marble counters and vibrant red accents channel an easy energy throughout the space, anchored in the far corner by the Marra Forni wood burning hearth and raw bar display. The glass-enclosed dough room is an active workhorse for the menu, where pizza dough is proofed and fresh pastas are handmade daily. In the warmer months, the restaurant expands outdoors to an expansive 50-seat patio with umbrellas.

The beverage program, led by Michael’s Genuine veteran and The Genuine Hospitality Group’s Head Sommelier Amanda Fraga, takes a page from Miami’s approach, where cocktails, beer and wine are interesting, yet familiar, complementing what’s on the table.

“We naturally lean toward food-friendly wines, especially old world styles and classic interpretations,” Fraga explains. “When I first went to Cleveland, I was excited to see such an eclectic style of wine programs at the restaurants I visited. I’m really excited by Cleveland’s adventurous taste and desire to try something new. ”

Cocktails include beloved classic recipes as well as original house twists. Beer selections include diverse styles from local breweries, rotating on tap, as well as an extensive by the bottle list.

Situated in the heart of The Van Aken District in the historic Shaker Heights community just 9 miles east of the Cleveland city center, Michael’s Genuine Food & Drink Cleveland is located at 3427 Tuttle Road, Shaker Heights, OH. The restaurant opens with dinner service Sunday through Thursday from 5 p.m. to 9 p.m. and Friday through Saturday from 5 to 10 p.m., with lunch and brunch hours to follow with the arrival of summer. Reservations are available via OpenTable or by calling the restaurant at 216.230.8022.  For updates on Michael’s Genuine Food & Drink Cleveland visit the website and follow @michaelsgenuineCLE on Instagram.

Be Genuine in CLE. Michael’s Genuine Cleveland is Hiring Now!

It’s that time! We are a little over a month away from Michael’s Genuine® Food & Drink in Cleveland’s first service, in full hiring mode and ready to complete our opening team after a successful job fair last week!

As we get to know Cleveland through its people and places we find more and more in common with our new home away from home.  Its rich layers of history command respect, and we have only begun to access at the surface.  We are inspired and motivated.

Dinners out with the team, like last Wednesday at The Black Pig in historic Ohio City, have been opportunities for bonding and also for discovery.  Flanked by Great Lakes Brewery and The Westside Market, the building reveals soul in its structural bones from exposed brick to curiously placed electrical outlets.  These anchors for the city physically and communally form a unique sense of place, and serve as conduit for connection, good energy and creativity.  This is what Genuine in Miami means to us and what we believe it can embody on the road, and so this orientation process is as important for us as any menu item or special cocktail will be come April.

At brunch in Miami during South Beach Wine & Food Festival the weekend before last.

General Manager Katie Syracopoulos and Chef de Cuisine Vinny Cimino, both hospitality veterans hailing from The Land, have been experiencing their own introduction to our culture, working closely with our team here in Miami.  From the office to service and on the line, it’s a feeling out process of what makes us tick here as the flagship approaches 12 years on March 13, and what it can become in Cleveland.

Lots of work to get the space delivered soon! The countertop at the pizza bar and raw bar station went in Thursday, with continued work on the floors including epoxy in the kitchen.

Genuine is a thoughtful approach–not just making food that tastes great from quality ingredients, but a tireless, it-can-always-be-better attention to detail in every aspect of the dining experience.  We are laser-focused on growing the company, and our people, their passion, and desire to contribute to this culture. We are always looking for dependable, reliable, and professional staff members with great attitudes and personalities to join the team and help us be better at what we do.

As we continue to hire all positions front and back of house, email jobs@thegenuinehospitalitygroup with cover letter and resume and click here for open positions. Stay tuned for a video of our time spent so far up north immersing in CLE and building our team as we prepare to open. We can’t wait to share it!

Michael’s Genuine® Food & Drink’s New Northern Home Away from Home… Cleveland!

Today we are thrilled to announce in the Miami Herald that Michael’s Genuine Food & Drink is coming to Cleveland.  Slated to open at The Van Aken District of Shaker Heights in April 2019, Michael and the team are working hard to make it genuine from the ground up.  With our now 12-year old Miami Design District original an enduring bastion of exciting food built on quality ingredients, the new location will focus on keeping it simple and doing what we do best – straightforward, seasonal cooking and warm hospitality. Follow the restaurant on Instagram now @michaelsgenuinecle and news related to the opening at #mgfdcle, with Michael joining the District for its Chill & Toast event on December 1, where locals can first sample a taste of what’s to come in favorites iconic to the menu. The block-style party will showcase food, drink and shopping including food and entertainment from 6-9pm.

Our space is the corner (not yet reflecting its Genuine look in the rendering) storefront to the left of Shinola Detroit.

Originally slated to be Genuine Pizza®, the notion to take the opportunity to the next level developed quickly for the space during its buildout.

“For us, the goal of any project is to realize its full potential. Working with the team on site at The Van Aken District, and getting to know the greater area, it became apparent that we wanted to do more. More for us means Michael’s Genuine,” he explains. “Genuine is our heart and soul, and exists because of community. We couldn’t be more proud or grateful to be in the position to introduce it in Shaker Heights, where stewarding this idea matters more than anything. This is what drew us in from the get-go and will continue to motivate the experience manifested there for our guests.”

Since 2007, Michael’s flagship restaurant has defined Genuine Hospitality, the special experience that results when delicious food and thoughtful service come together, designed by a team who cares about great product and making people happy.  Locals and visitors alike embrace and crave this unique approach to dining out — some may consider the restaurant a second home, a place where they’re comfortable, that they want to share with friends. An approach built on clean, vibrant flavors and what’s abundant in season from only the best sources ignites energy in the kitchen – a dynamic environment that drives creation and a tireless pursuit of quality and consistency.

“We believe in the power of a great, wholesome food to create neighborhood and that essential energy that makes a place feel irresistible and people feel comfortable,” says Jon Ratner, Principal of The Van Aken District. “Few chefs around the country do this at the level of Michael and his team and we are really happy to be able to call his namesake our home, too. The food he brings to the table is about more than simply great taste.  It’s a welcoming culture of sharing a table with purpose — a feeling we have in common at The Van Aken District and greater Shaker Heights.”

The founding principles of fresh, simple, pure permeate every aspect of the dining experience at Michael’s Genuine. Greeted at the door with a smile and oysters piled high on the raw bar, the energy of the main dining room is palpable. Action emanates from the open kitchen with its food bar stacked with fresh ingredients pulled for the line by bustling cooks, stoking the wood oven’s flames as whole fish, chicken, vegetables and pizzas fly in and out. Whether a table or cozy booth indoors under the warm glow of red lanterns or the courtyard, there’s always a place to get comfortable. The welcoming bar is always a friendly choice, whether for lunch, dinner, or happy hour. Sunday Brunch features a weekly-changing menu of savory and sweet small plates. The restaurant has enjoyed ongoing media recognition from the New York Times, Wall Street Journal, Food & Wine, Travel + Leisure, and Time magazine and has become a fixture locally on the Eater Miami 38 list of reliably exceptional places to dine.

Situated in the heart of The Van Aken District in the historic Shaker Heights community just 9 miles east of the Cleveland city center, Michael’s Genuine Food & Drink Cleveland will open at 3427 Tuttle Road, Shaker Heights, OH 44122 in the spring.   Inspired by the Shaker Heights spirit of quality, craftsmanship and entrepreneurialism, the Van Aken District is the kind of neighborhood one dreams of – offering a unique blend of urban and suburban lifestyles in a city deeply rooted in history, culture and diversity. Shaker Heights’ new downtown is an irresistible destination with the best in local and national retail, office spaces, contemporary apartment living, and features a variety of dining experiences including sit down restaurants, outdoor patios and a 21,000-square foot Market Hall.  To get to know the area, visit @thevanakendistrict on Instagram and thevanakendistrict.com.